COTEC Portugal is a non-profit organisation founded in April 2003. Under the Advantage 4.0 project, COTEC Portugal launched the Xperience 4.0 initiative to instruct professionals and accelerate the innovation cycle, through experimental development, production, rapid prototyping and industrialization.
To communicate the Xperience 4.0 initiative was developed a media support to be handed out during COTEC Innovation Summit, whose theme is ‘Ponto de Inflexão X’. A pamphlet that for its format (slender), for its folding scheme (that eases the touch, opening and closing) and for its design, assures a tactil and sensorial experience, that matches the theme of the initiative with its communication supports. This project’s graphic concept uses the ‘X’ as the identitary icon of the initiative, with a strong presence on the design and expression of the pamphlet. The closed pamphlet is presented in a highly agile format, of easy handling and even archiving. The cover and back-cover, both shorter than the other flaps promote its opening and closing. The outer part of the pamphlet works as a poster that identifies the initiative and conveys the concept related to the ‘X’.
Panfleto Xperience 4.0 is a project by studium . creative studio, the result of a selection and ambition of a multidisciplinary and complementary team, dedicated to the development of architecture, communication design and product design projects. Focused on the process and its irrefutability, studium is guided by its mojo, an assertive blend of rigorous vision, passion and oddity, a mojo that defines the way we design a career in the studio. Architects and designers aligned by a methodology and disciplined practice, known as Methodological System, in an environment characterized by a constant critic of the models of developing project.
studium is related with two other complementary entities, intrinsically linked to the interpolated vision of the creative practice:
AMMP – brand and management agency
and
PTMade – production house
These two arms are specialized development paths, related to the critique of each project and the content creation ecosystem. This way, we provide a complete approach to the communication and creative production systems. This is an ecosystem that unifies strategy, criticism and results.