2022 catalogue

FRICON is a company specialized in the creation, development, production and commercialization of refrigeration and freezing equipment, ice cream freezers and beverage refrigerators. Studium’s proposal involves the development of the product catalogues for 2022, based on the 2021 catalogue, previously designed, and conceptually based on the aurora borealis.

2021 Catalogue

FRICON . 2021 Catalogue by studium . creative studio

FRICON is a company whose specialty is to create, develop, produce and commercialize of refrigeration and freezing equipment, ice cream freezers and beverage refrigerators.
The studium proposal involves the development of the product catalogs for 2021, using the previously designed 2020 catalog as the starting point.

The 2021 catalog follows the approach and art direction defined for the 2020 catalogue. The year 2021 also marks the 45th anniversary of FRICON, so that moment served as a motto for
a new interpretation of the catalog’s cover design, evolving the existing art direction. Light is the main argument for graphic communication and is explored from a figurative perspective and focused on the commemorative message.

The materialization of the commemoration is represented by the creation of an additional flap, an extension of the back cover, which, through folding and external fitting, guarantees a new level of interaction and reading not found in the previous version. This flap, when opened, reveals a section that allows the insertion of a commemorative text that marks the date and allows the reader a high level of immersion.

studium . creative studio is the result of a selection and ambition of a multidisciplinary and complementary team, dedicated to the development of architecture, communication design and product design projects. Focused on the process and its irrefutability, studium is guided by its mojo, an assertive blend of rigorous vision, passion and oddity, a mojo that defines the way we design a career in the studio. Architects and designers aligned by a methodology and disciplined practice, known as Methodological System, in an environment characterized by a constant critic of the models of developing project.

studium is related with two other complementary entities, intrinsically linked to the interpolated vision of the creative practice:

AMMP – brand and management agency
and
PTMade – production house

These two arms are specialized development paths, related to the critique of each project and the content creation ecosystem. This way, we provide a complete approach to the communication and creative production systems. This is an ecosystem that unifies strategy, criticism and results.

Digital Catalogue and Microsite

FRICON Digital Catalogue + Microsite by studium . creative studio

The great influence on this project is the proposal
for the FRICON stand at Euroshop 2020, developed by the studium.
The proposal is directly linked to a new art direction, already applied to the physical catalogue.

studium . is the creative studio focused on interpolation of areas such as architecture, communication design and product. Based in Porto, it is a space with a strong creative and authorial component. It is home for Sérgio Miguel Magalhães, one of the most prominent minds of our time, with multiple and original projects in architecture, graphic design, web design, product design, photography and literature. Sérgio is also an avid structuralist, constantly evolving his unifying and specific form of creative content creation which he calls the Methodological System.

The studium has created an aggregator platform enables centralisation and clear identification of all services, products, brand and activities of the Terra Bona Nature & Vineyard. The brand is an aggregator, a collection of all the offers and stories that the Terra Bona Nature & Vineyard has to offer. The graphic representation is the bracket – a signal used to represent an emsamble – gain visual prominence. The photography is the most impactful visual argument of the website and for that and a photografic art direction that guarantees illustrative coherence of the brand’s discourse. The website present an intuitive structure and graet flexibility for users. It’s possible to access different contents – contextual and iteractive.

studium results of a selection and ambition of a professional multidisciplinary and complementar team that dedicates itself to the development of projects focused an assertive blend of rigorous vision, passion and oddity mojo. Architects and designers aligned by a methodology and disciplined practice, highly competent in an environment characterized by its constant criticism of traditional models of design.

FRICON Digital Catalogue + Microsite by studium . creative studio

studium generated the basis for two complementary projects, intrinsically linked to the interpolated vision of the creative practice :

AMMP – brand and management agency
and
PTMade – production house

These two studium arms are specialized development vehicles related to the criticism of each project and the content creation ecosystem. This way we provide a complete notion of communication and creative production systems. A complete process, an ecosystem that unifies strategy, criticism and result.

Euroshop 2020

FRICON Euroshop 2020 – studium developed FRICON‘s stand for Euroshop 2020, with the intent of starting a new era for the brand’s communication.

The moment was chosen to present the new product line (CLS), a key piece that inspired a new approach to a fair’s stand.

A new catalogue was also designed, following the stand’s art direction.

studium proposed a radical approach to the stan by presenting only one featured product – the CLS line. All the other equipments were displayed on a vertical wall as a second, different, moment of exhibition.

The art direction, inspired by the northern lights (aurora borealis), affected not only the development of the stand and its cenography, with the play on lights and membrane, but also in the catalogue design.

FRICON  Euroshop 2020.

studium . is the creative studio focused on interpolation of areas such as architecture, communication design and product. Based in Porto, it is a space with a strong creative and authorial component. It is home for Sérgio Miguel Magalhães, one of the most prominent minds of our time, with multiple and original projects in architecture, graphic design, web design, product design, photography and literature. Sérgio is also an avid structuralist, constantly evolving his unifying and specific form of creative content creation which he calls the Methodological System.

 

studium results of a selection and ambition of a professional multidisciplinary and complementar team that dedicates itself to the development of projects focused an assertive blend of rigorous vision, passion and oddity mojo. Architects and designers aligned by a methodology and disciplined practice, highly competent in an environment characterized by its constant criticism of traditional models of design.

 

studium generated the basis for two complementary projects, intrinsically linked to the interpolated vision of the creative practice :

 

AMMP – brand and management agency
and
PTMade – production house

These two studium arms are specialized development vehicles related to the criticism of each project and the content creation ecosystem. This way we provide a complete notion of communication and creative production systems. A complete process, an ecosystem that unifies strategy, criticism and result.