O projeto centra-se no desenvolvimento da direção de arte e respetivos suportes de comunicação temáticos para a MASS Perfumarias.
A direção de arte MASS foca-se sobretudo em dois aspetos principais: a comunicação de campanhas e a comunicação de mensagem de marca. Assim, todos os elementos estabelecidos para o toolkit da MASS Perfumarias são pensados para garantir uma comunicação versátil tanto a nível de mensagem como a nível de comunicação temática e de produto, garantindo clareza de discurso, dinamismo e reconhecimento através de todos os suportes temáticos.
MASS Perfumarias . Direção de Arte is a project by studium . creative studio, the result of a selection and ambition of a multidisciplinary and complementary team, dedicated to the development of architecture, communication design and product design projects. Focused on the process and its irrefutability, studium is guided by its mojo, an assertive blend of rigorous vision, passion and oddity, a mojo that defines the way we design a career in the studio. Architects and designers aligned by a methodology and disciplined practice, known as Methodological System, in an environment characterized by a constant critic of the models of developing project.
studium is related with two other complementary entities, intrinsically linked to the interpolated vision of the creative practice:
AMMP – brand and management agency
and
PTMade – production house
These two arms are specialized development paths, related to the critique of each project and the content creation ecosystem. This way, we provide a complete approach to the communication and creative production systems. This is an ecosystem that unifies strategy, criticism and results.
