Olicargo is a transport and logistics company with a wide range of services and worldwide coverage, supported by a network of global partners, that moves goods by land, sea and air. In the context of the company’s 35th anniversary celebrations, the studium presents the communication strategy and design of Olicargo’s new website.
The website presents the concept of a logistics city, with great visibility in the different banners, where individual illustrations become a visual highlight.
This communication element is one of the most visible and important asset dedicated to the communication strategy, art direction and materialisation of the tool. The website is, by itself a way to promote Olicargo’s services, but mostly it is a demonstration of the visual language that must be evolutive, bold and coherent, able to define the brand’s 35 years.
is a project by studium . creative studio, the result of a selection and ambition of a multidisciplinary and complementary team, dedicated to the development of architecture, communication design and product design projects. Focused on the process and its irrefutability, studium is guided by its mojo, an assertive blend of rigorous vision, passion and oddity, a mojo that defines the way we design a career in the studio. Architects and designers aligned by a methodology and disciplined practice, known as Methodological System, in an environment characterized by a constant critic of the models of developing project.
studium is related with two other complementary entities, intrinsically linked to the interpolated vision of the creative practice:
AMMP – brand and management agency
and
PTMade – production house
These two arms are specialized development paths, related to the critique of each project and the content creation ecosystem. This way, we provide a complete approach to the communication and creative production systems. This is an ecosystem that unifies strategy, criticism and results.