SPACV . 20th Anniversary Congress by studium . creative studio:
SPACV’s 20th Congress is, due to its special nature, the ideal moment for the introduction of a new art direction for the Society. Signalling the Society’s 20th Anniversary, it’s a unique moment in the timeline of its annual events.
Due to the COVID-19 pandemic, the Congress was postponed to 2021. In its place a webinar was held to mark the date. This forced the repositioning of the physical event, which was now admittedly the celebration of the Society’s 20th anniversary.
The SPACV’s 20th Anniversary Congress is assumed as a punctual and isolated moment in all editions of the Congress, marking a turning point, a new approach and the beginning of a new phase in the life of SPACV.
The graphic language is characterized by the balance between the new art direction proposal and the communication established by SPACV between 2017 and 2019, in order to ease the changes and accustom its members to a new image.
This balance leads to the opening of communicative possibilities, allowing the differentiation between institutional communication and specific communication of certain events.
SPACV . 20th Anniversary Congress is a project by studium . creative studio, the result of a selection and ambition of a multidisciplinary and complementary team, dedicated to the development of architecture, communication design and product design projects. Focused on the process and its irrefutability, studium is guided by its mojo, an assertive blend of rigorous vision, passion and oddity, a mojo that defines the way we design a career in the studio. Architects and designers aligned by a methodology and disciplined practice, known as Methodological System, in an environment characterized by a constant critic of the models of developing project.
studium is related with two other complementary entities, intrinsically linked to the interpolated vision of the creative practice:
AMMP – brand and management agency
and
PTMade – production house
These two arms are specialized development paths, related to the critique of each project and the content creation ecosystem. This way, we provide a complete approach to the communication and creative production systems. This is an ecosystem that unifies strategy, criticism and results.