The collective, the individual, the future.
These are the questions, rather than answers, that formulate a set of possibilities that can be put into practice and that directly influence how the concept of ‘dwelling’ is defined.
First and foremost, the architect, as a mediating agent, possesses knowledge about the policies and practices of the discipline in the present, and how it positions itself in relation to the need to think about the future; a future that is not necessarily in opposition to the present, but rather an extension capable of adapting and making the imponderable, the probable, or even expectations more flexible.
The need to identify these 03figures immediately arises, making their value and relevance tangible in the interaction with the projects to be developed:
- the collective
as a representation of the condition of living in society, in which habits, trends and behaviours tend to become established, whether through the ability to accept or not integration into this group. The collective, as a concept, contradicts the individualistic stance taken by much of society (my car, my house, my phone, my space, my personality). On the other hand, however, it is a clear opportunity to reinforce and reinvent the concepts of sharing, empathy, support and interaction.
- The individual
as a representation of each of us, regardless of our household, social or even cultural context. The individual serves as a unit of measurement for many approaches, either because they have increasingly demanding personal needs or because they seek a personalised quality of life.
- The future
as a representation of an immaterial, unsuspected, indecipherable time, which coincides with a long-term expectation. It is not important to look to the future with a date in mind, but rather to look to the future as a differentiating factor in the approaches to be taken and in the ability to anticipate the needs of a group of people.
is a project by studium . creative studio, the result of a selection and ambition of a multidisciplinary and complementary team, dedicated to the development of architecture, communication design and product design projects. Focused on the process and its irrefutability, studium is guided by its mojo, an assertive blend of rigorous vision, passion and oddity, a mojo that defines the way we design a career in the studio. Architects and designers aligned by a methodology and disciplined practice, known as Methodological System, in an environment characterized by a constant critic of the models of developing project.
studium is related with two other complementary entities, intrinsically linked to the interpolated vision of the creative practice:
AMMP – brand and management agency
and
PTMade – production house
These two arms are specialized development paths, related to the critique of each project and the content creation ecosystem. This way, we provide a complete approach to the communication and creative production systems. This is an ecosystem that unifies strategy, criticism and results.