The review of FantOffice’s visual identity is defined by a simplification and adjustment without compromising the existing foundations. This strategy is visible, above all, in the details of the logo and in the implementation of visual techniques applied to communication.
The logo design focuses on one prominent element: the ‘O’ in ‘Office’. This element was already the focal point in the previous visual identity, separating the two halves of the brand name, and has been simplified in this new design. It now takes the form of a quadrangle with rounded corners, visibly highlighted, rotated at an angle of 10° that evokes exponential growth and can be expanded to include other elements.
The communication strategy is based on two axes: inclusion, where the expansion of the ’O’ in the logo is used as the main theme, and appropriation, where textures and graphic elements are recontextualised to create dynamic compositions.
is a project by studium . creative studio, the result of a selection and ambition of a multidisciplinary and complementary team, dedicated to the development of architecture, communication design and product design projects. Focused on the process and its irrefutability, studium is guided by its mojo, an assertive blend of rigorous vision, passion and oddity, a mojo that defines the way we design a career in the studio. Architects and designers aligned by a methodology and disciplined practice, known as Methodological System, in an environment characterized by a constant critic of the models of developing project.
studium is related with two other complementary entities, intrinsically linked to the interpolated vision of the creative practice:
AMMP – brand and management agency
and
PTMade – production house
These two arms are specialized development paths, related to the critique of each project and the content creation ecosystem. This way, we provide a complete approach to the communication and creative production systems. This is an ecosystem that unifies strategy, criticism and results.
FantOffice, by taking on the new market sectors it has been exploring in recent years — from design and solutions to construction — has seen its potential for growth unfold in a rather informal and occasional manner.
Therefore, and because ensuring the loyalty and trust of the target audience requires building credibility and communication potential in the market, FantOffice clearly fits into the repositioning of certain arguments that enable it to grow in a sustainable and scalable manner.
The rebranding process involves exploring new avenues for criticism and evolution, such as reorganising the name statement and creating a structural logic for information. This strategy presents and highlights the business sectors, allowing the brand to grow and clearly organise its meaning, stratifying its message and boosting contact with the target audience.
The brand thus assumes its multiplicity of services and solutions, positioning itself in a clear and official way in the market, formalising its potential. It is therefore essential that the strategy is reflected in the brand’s communication platforms.
Alongside these brand developments, the visual identity and graphic tools are also being redesigned.
is a project by studium . creative studio, the result of a selection and ambition of a multidisciplinary and complementary team, dedicated to the development of architecture, communication design and product design projects. Focused on the process and its irrefutability, studium is guided by its mojo, an assertive blend of rigorous vision, passion and oddity, a mojo that defines the way we design a career in the studio. Architects and designers aligned by a methodology and disciplined practice, known as Methodological System, in an environment characterized by a constant critic of the models of developing project.
studium is related with two other complementary entities, intrinsically linked to the interpolated vision of the creative practice:
AMMP – brand and management agency
and
PTMade – production house
These two arms are specialized development paths, related to the critique of each project and the content creation ecosystem. This way, we provide a complete approach to the communication and creative production systems. This is an ecosystem that unifies strategy, criticism and results.
Fantoffice’s catalogs function as independent issues that showcase the company’s projects, functioning as a segmented portfolio that can be rearranged as needed. They can be aggregated in a personalized folder that can contain up to five issues.
The fascicles, in addition to a brief introduction about the company, present images of the projects through a dynamic grid. Additionally, there are subtle typographic interventions that present key words representing the main concepts for the project. In this way it is possible to present not only the visual dimension but also the conceptual dimension of the project, acting as a support tool for presenting the Fantoffice portfolio.
studium . é o estúdio criativo focado na interpolação de áreas como arquitetura, design de comunicação e produto. Com base no Porto, é um espaço com uma forte componente criativa e autoral. É a casa do Sérgio Miguel Magalhães, uma das mentes mais proeminentes do nosso tempo, com múltiplos e originais projetos em arquitetura, design gráfico, design web, design de produto, fotografia e literatura. O Sérgio é também um ávido estruturalista, evoluindo constantemente a sua forma unificadora e específica de criação de conteúdo criativo a que chama de Sistema Metodológico.
O studium resulta da seleção e ambição de uma equipa profissional multidisciplinar e complementar que se dedica ao desenvolvimento de projetos focados no mote an assertive blend of rigorous vision, passion and oddity. Arquitetos e designers alinhados por uma metodologia e prática disciplinada, altamente competente num ambiente caracterizado pela constante crítica aos modelos tradicionais de fazer projeto.