Nogueira e Ribeiro’s identity redesign is an opportunity not only to evolve its visual identity but also to create new brand communication bases, by means of innovative arguments that boost both national and international communication.
The evolution of Nogueira e Ribeiro’s visual identity takes place on two ways: branding and graphic design. The graphic assets of the new art direction are directly related to steel, both in terms of the sturdiness of the shapes and the colour tones used.
In terms of branding, the designation was created to boost Nogueira e Ribeiro’s message, making it stand out in the market and creating the basis for international communication.
In addition, the website was improved to become a working and consulting tool for both clients and employees.
It is through all these elements that Nogueira e Ribeiro’s visual identity is consolidated, with new communication channels, work tools and brand arguments.
is a project by studium . creative studio, the result of a selection and ambition of a multidisciplinary and complementary team, dedicated to the development of architecture, communication design and product design projects. Focused on the process and its irrefutability, studium is guided by its mojo, an assertive blend of rigorous vision, passion and oddity, a mojo that defines the way we design a career in the studio. Architects and designers aligned by a methodology and disciplined practice, known as Methodological System, in an environment characterized by a constant critic of the models of developing project.
studium is related with two other complementary entities, intrinsically linked to the interpolated vision of the creative practice:
AMMP – brand and management agency
and
PTMade – production house
These two arms are specialized development paths, related to the critique of each project and the content creation ecosystem. This way, we provide a complete approach to the communication and creative production systems. This is an ecosystem that unifies strategy, criticism and results.