POPKISS . Online Store
POPKISS’ creation begins with a strong investment in branding, strategy and brand communication, solidifying the conceptual core of the project. The guarantee of formal and strategic coherence is the foundation of a brand that searches for universality, to be featured and ( why not ) a little fun!
The foundation of POPKISS’s graphic identity is a strong logotype, marked by an immediate reading and characteristic of a brand that wants to communicate with personality. It’s designed in black and white as a starting point, so that it can, later on, be absorbed by its hysteric and loud communication. What most characterizes the brand’s identity is that it’s fully based on POP culture, and, as such, it’s constantly evolving. It’s a brand that is not afraid of being loud, being spontaneous and communicating lower prices. The brand’s toolkit is mostly made out of key principles, that can change and adapt to any circumstance, always granting a cohesive communication in any medium. By creating the brand, its name, market positioning and communication system, studium has full control over how every all of the brand’s key points interact with each other, resulting in a solid communication from brand narrative to the graphic outcome of campaigns and overall communication. It is also another reflection of one of studium’s trends, stupopium, focused on studying the influence of POP culture within the studio’s work.
POPKISS . Online Store
studium. is the creative studio focused on interpolating areas such as architecture, communication and product design. Based in Porto, it is a space with a strong creative and authorial component.
The studium is the result of the selection and ambition of a multidisciplinary and complementary professional team dedicated to the development of projects focused on the motto, an assertive mixture of rigorous vision, passion and strangeness. Architects and designers suitable for a disciplined methodology and practice, highly competent in a suitable environment due to the constant criticism of traditional models of making a project.
learn more about studium projects through our website, where you can find our way of interpolating architecture, communication design and product design: