The communication of SACV (Angiology and Vascular Surgery Service), one of São João Hospital’s services, was developed in order to ensure the standardization of all communication materials of the service.
As there cannot be a visual identity, due to hierarchical relationships with the visual identity of the Hospital de São João, a simple graphic system that unifies communication is proposed. This communication system is based on the simple premise of the representation of the “V” of vascular, through a visual simplification of the form. In this simplification, composed of two intersecting bands, the area where they overlap is highlighted through different chromatic intensities, as if it were a prism. This representation, associated with the blue colour that permeates all the supports, is directly linked to the idea of veins that cross and that, when referring to venous blood, are represented through the colour.
is a project by studium . creative studio, the result of a selection and ambition of a multidisciplinary and complementary team, dedicated to the development of architecture, communication design and product design projects. Focused on the process and its irrefutability, studium is guided by its mojo, an assertive blend of rigorous vision, passion and oddity, a mojo that defines the way we design a career in the studio. Architects and designers aligned by a methodology and disciplined practice, known as Methodological System, in an environment characterized by a constant critic of the models of developing project.
studium is related with two other complementary entities, intrinsically linked to the interpolated vision of the creative practice:
AMMP – brand and management agency
and
PTMade – production house
These two arms are specialized development paths, related to the critique of each project and the content creation ecosystem. This way, we provide a complete approach to the communication and creative production systems. This is an ecosystem that unifies strategy, criticism and results.