Client: SPNR

Website

Following the renewal of the Society’s brand image, the website is affirmed as SPNR’s main communication tool, with various sections focused on providing up-to-date and actionable information to the target audience (members and potential members). The new brand art direction is applied to the website, creating a unique and unmistakably SPNR format.

SPNR’s communication employs graphic elements related to Neuroradiology, using visual textures and interpretations of medical tests, like the movement of a CT scan and the shapes and images found in the results.
Referencing the imagery of the neuroradiology domain, the website adopts a split-screen layout, allowing users easy access to the most relevant information and referencing the software screens used to analyze medical exams. On one side of the screen there is dynamic communication content, while the other side displays the core website content.
The design prioritizes displaying as much immediate content as possible, relegating additional details to secondary subpages. This approach provides users with instant access to the most relevant information without the need to navigate through multiple pages.

is a project by studium . creative studio, the result of a selection and ambition of a multidisciplinary and complementary team, dedicated to the development of architecture, communication design and product design projects. Focused on the process and its irrefutability, studium is guided by its mojo, an assertive blend of rigorous vision, passion and oddity, a mojo that defines the way we design a career in the studio. Architects and designers aligned by a methodology and disciplined practice, known as Methodological System, in an environment characterized by a constant critic of the models of developing project. 

studium is related with two other complementary entities, intrinsically linked to the interpolated vision of the creative practice:

AMMP – brand and management agency
and
PTMade – production house

These two arms are specialized development paths, related to the critique of each project and the content creation ecosystem. This way, we provide a complete approach to the communication and creative production systems. This is an ecosystem that unifies strategy, criticism and results.

Visual identity + 19th Congress

SPNR is a scientific association in the field of Medical Imaging dedicated to the Central Nervous System, in its diagnostic, therapeutic, teaching and research aspects. A change in management creates the opportunity for the Society to communicate events and other actions with a new language, from which a new graphic identity is derived. In this way, it is possible to create a communication strategy that allows the SPNR to get closer to its target audience and, consequently, attract and retain new members.

The renewal of SPNR’s discourse involves expanding communication to new tools and contexts and adapting its presence to a new, more dynamic and active target audience.
This adaptation also means maintaining the existing audience, ensuring the coherence of the Society’s discourse. The visual communication uses various graphic arguments related to Neuroradiology, including visual textures associated with the speciality. The logo, composed of the name and a symbolic representation, synthesises the image of a brain, used to represent Neuroradiology, in a synthesis exercise that explores perception at different distances. Regarding the 19th Congress, the graphic language is characterised by a segmentation into two main elements: information and background. The background is made up of visual textures associated with CT and MRI scans that frame the information. The information is laid out in a linear format, evoking the text information that appears on the sides of medical test results.

is a project by studium . creative studio, the result of a selection and ambition of a multidisciplinary and complementary team, dedicated to the development of architecture, communication design and product design projects. Focused on the process and its irrefutability, studium is guided by its mojo, an assertive blend of rigorous vision, passion and oddity, a mojo that defines the way we design a career in the studio. Architects and designers aligned by a methodology and disciplined practice, known as Methodological System, in an environment characterized by a constant critic of the models of developing project.

studium is related with two other complementary entities, intrinsically linked to the interpolated vision of the creative practice:

AMMP – brand and management agency
and
PTMade – production house

These two arms are specialized development paths, related to the critique of each project and the content creation ecosystem. This way, we provide a complete approach to the communication and creative production systems. This is an ecosystem that unifies strategy, criticism and results.