The project stems from the client’s need to create a main brand that organises and manages different sub-brands related to the areas of architecture, engineering and construction. There must be a clear hierarchy between all the elements, so that the main brand manages brands of equal importance between each other.
United Worx is the main brand that sustains and organises other sub-brands, retaining their nominal autonomy, but permanently associated with the main entity.
The brand manager uses United Worx as his most important communication tool and business legacy. It represents the potential of unity and diversity, making it possible to create a brand with an autonomous name which emphasises the entrepreneurial value of the client. The brand’s name, detached from the name of its manager, generates a global and simple recognition which suggests ideas of transversality, diversity, professionalism and integration. These qualities are mirrored in its discourse, brand structure, art direction and communication channels. Therefore, the word “United” is associated with the idea of union and complementarity while “Worx” represents the brand’s activities and actions. Regarding the statement, “Building global” represents constructing and creating on a large scale, not only physical buildings but also ideas and connections.
is a project by studium . creative studio, the result of a selection and ambition of a multidisciplinary and complementary team, dedicated to the development of architecture, communication design and product design projects. Focused on the process and its irrefutability, studium is guided by its mojo, an assertive blend of rigorous vision, passion and oddity, a mojo that defines the way we design a career in the studio. Architects and designers aligned by a methodology and disciplined practice, known as Methodological System, in an environment characterized by a constant critic of the models of developing project.
studium is related with two other complementary entities, intrinsically linked to the interpolated vision of the creative practice:
AMMP – brand and management agency
and
PTMade – production house
These two arms are specialized development paths, related to the critique of each project and the content creation ecosystem. This way, we provide a complete approach to the communication and creative production systems. This is an ecosystem that unifies strategy, criticism and results.