The SAMS/SBN’s APP is the natural and necessary evolution for the brand to position itself prominently, not only with its target audience but also with its competition.
The project reflects an evolution of the brand, regarding the best practices, that guarantee a connection with its users and beneficiaries. The APP thus becomes a clear argument for brand communication, a simple argument, with a strong focus on agility and information access.
The art direction dictates an innovative yet familiar visual approach and experience, through good typographic choices, scales, colours and elements to support navigation. Elements such as the navbar maintain a constant position, facilitating access to the main actions of the APP.
The APP is also flexible so that it can undergo functional and aesthetic increments over the coming months, ensuring a constant link between the brand strategy and the tool.
