aPsi . identity
aPsi — associação de Psicologia da UMinho (University of Minho’s Psychology Association) is an association providing psychology services to the community and results from a partnership between the University of Minho, through the School of Psychology and Social Action Services, and the Municipal Councils of Braga and Guimarães, given its proximity to the local community.
studium® aimed to give the brand its own personality, while keeping its link with UMinho. Based on simple squared grid, aPsi communicates and establishes its own brand equity, making it recognizable and accessible to all.