Avian&Exotic is a veterinary clinic for exotics (domestic animals other than dogs and cats). The graphic identity is developed in close dialogue with the architecture project, also developed by studium.


The Avian & Exotic graphic identity has a somewhat exotic approach within its sector, bringing a 1920s modernist tone to contemporary design. One of its highlights is the customized ampersand (&), which adds an extra personality to the logo and breaks with the regularity of the letterforms.
Communication explores more vibrant graphic forms, using patterns that refer to the animal world and typographic compositions that evoke movement and dynamism.

