City of Santo Tirso . International Guitar Festival
The International Guitar Festival is a yearly event, taking place in Santo Tirso’s county, that showcases eclectic styles and mixtures of music, centered around the guitar as the main instrument.
The graphic image for the 2019 edition presents itself as, essentially, the culmination of the work developed by studium for this event since 2014. In this graphic identity, the main goal was to work the idea of depth and the possibility of different ways of reading the poster through the union of the typographic treatment and the several graphic elements presented in the poster. This way, the symbolic representation of the guitar, obtained through the graphic elements presented within its logotype, obtains a bigger degree of visual importance within the graphic composition and allows different kinds of interaction among the various elements. Different reading distances are explored, giving focus to the name of the event on a first reading and, on a second and more attentive reading, the names of the participants. This new approach to the event's graphic language, more than creating a visual rupture with the previous editions, asserts itself as the maximum exponent of every single annual evolution, giving way to a new language, to new visual dynamics and assuring the existence of new increments in every version.