City of Santo Tirso . 25 de Abril
The April 25th celebrations in Santo Tirso, to which both its population and notable people adhere, are one of the city’s most notorious historic holidays.
Each year, it is of the utmost importance to provide an effective communication of both the event’s programme and its inherent institucional tone. Its from the connecting point between the critical analysis of identities developed in the past, for this specific event, and the establishing of an iconic element that can speak for it - a metallic chest pin - that the 2018 April 25th celebrations’ image is born. From this foundation and decisions, the project - or even any project - allows itself to flourish organically and conceptually. Its expression and communication could manifest through infinite mediums, but a focus in efficiency and relevance permits defining the best for this specific context. Thus we achieve a meaningful April 25th. An iconic April 25th.