COTEC 2022 Activity Plan
The project consists on designing COTEC’S activity plan brochure for 2022. A synthetic and concise document that allows for a pragmatic and immediate reading.
As a starting point and basis of analysis are the already existent communication materials, that through their previously defined structure and intentions provide crucial information for the development of a new approach to the project. The art direction focuses on the access to the information and snappiness of the content, taking shape in a brochure that excels on its accessibility and clear reading strongly influenced by movements such as classicism, iluminism and humanism, it revolves around key-concepts like: readability; scale; hierarchy.