The project consists of creating a Portuguese brand with international expansion, dedicated to training, research and the dissemination of education in the field of neurosciences. The brand and name, created by studium, aim to be a benchmark in education, training and the promotion of neuroscience-related topics, enabling participants to acquire interdisciplinary technical knowledge of great relevance to professional development. The brand operates in national and international contexts, creating a network of experts, partners and relevant contacts.
The brand is called Education for Neurosciences and is materialised in a visual identity, a system for communicating events, communication media and a website.
The name, defined by studium, demonstrates the thematic potential as well as the understanding of the project's focus - education/training/knowledge in the field of neurosciences.
The visual identity acts as a label that aggregates the communications of the events that the brand promotes. It seeks to highlight, on the one hand, a human and casual expression, which mimics cursive writing in the manual environment of teaching, and, on the other, an approach focused on the professional, technological and modern environment, with a more mechanical and computerised expression. It features typographic choices that evoke ideas of innovation, technology and the visual imagery of neuroscience. It also uses the gradient technique, the main axis of the communication system.
Another tool is the website, the brand's main digital representation. It aims to present the brand, its objectives and upcoming events through a simple layout and with English as the main language.
