The review of FantOffice’s visual identity is defined by a simplification and adjustment without compromising the existing foundations. This strategy is visible, above all, in the details of the logo and in the implementation of visual techniques applied to communication.
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The logo design focuses on one prominent element: the ‘O’ in ‘Office’. This element was already the focal point in the previous visual identity, separating the two halves of the brand name, and has been simplified in this new design. It now takes the form of a quadrangle with rounded corners, visibly highlighted, rotated at an angle of 10° that evokes exponential growth and can be expanded to include other elements.
The communication strategy is based on two axes: inclusion, where the expansion of the ’O’ in the logo is used as the main theme, and appropriation, where textures and graphic elements are recontextualised to create dynamic compositions.
