The digital presentation proposal for Finieco consists of building the foundations for a modular, dynamic and interactive tool. This tool is essentially a website that guides the user through the narrative, which is experienced as a slide show.
The digital presentation arises in the context of the US Summit and is an opportunity to integrate a new narrative into the brand from 2026 onwards. This context is positive for the evolution of Finieco’s international positioning strategy, especially due to its ability to increase public exposure. In this sense, the narrative structure focuses on the motto ‘the circular connection’. Here, ‘circular’ refers to the life cycle of paper, which is a key argument for the brand to position itself on its sustainability and certification processes. ‘Circular’ is also the fundamental argument that defines an even relationship between the brand and its customer, through a complementary and trusting dynamic.
