FRICON is a company whose specialty is to create, develop, produce and commercialize of refrigeration and freezing equipment, ice cream freezers and beverage refrigerators.
The studium proposal involves the development of the product catalogs for 2021, using the previously designed 2020 catalog as the starting point.
The 2021 catalog follows the approach and art direction defined for the 2020 catalogue. The year 2021 also marks the 45th anniversary of FRICON, so that moment served as a motto for
a new interpretation of the catalog’s cover design, evolving the existing art direction. Light is the main argument for graphic communication and is explored from a figurative perspective and focused on the commemorative message.
The materialization of the commemoration is represented by the creation of an additional flap, an extension of the back cover, which, through folding and external fitting, guarantees a new level of interaction and reading not found in the previous version. This flap, when opened, reveals a section that allows the insertion of a commemorative text that marks the date and allows the reader a high level of immersion.