FRICON is a company specialized in the creation, development, production and commercialization of refrigeration and freezing equipment, ice cream freezers and beverage refrigerators. Studium’s proposal involves the development of the product catalogues for 2022, based on the 2021 catalogue, previously designed, and conceptually based on the aurora borealis.
The catalogue for the year 2022 consists of the evolution of the art direction and concept developed in 2021, including the updating of its contents.
The cover is the main differentiating factor of the various editions of the catalogue. In the concept for its design, the light of the aurora borealis continues to be the key piece for the new graphic strategy. It consists of the representation of layers of ice that melt when illuminated, giving the support a palpable freshness.
