FRICON Digital Catalogue + Microsite
The great influence on this project is the proposal
for the FRICON stand at Euroshop 2020, developed by the studium.
The proposal is directly linked to a new art direction, already applied to the physical catalogue.
The microsite, a huge evolution in the way of communicating the brand, incorporates the interactive digital catalog, adding extra functionality beyond the consultation.
Both the microsite and the digital catalog allow universal access ('anytime, anywhere, on multiple devices') through unidirectional tools ('mobile, tablet, laptop, desktop, etc.).
The digital catalog is the dematerialization and simplification of communication / sales of products / services and consumption.