studium developed FRICON's stand for Euroshop 2020, with the intent of starting a new era for the brand's communication.
The moment was chosen to present the new product line (CLS), a key piece that inspired a new approach to a fair's stand.
A new catalogue was also designed, following the stand's art direction.
studium proposed a radical approach to the stan by presenting only one featured product - the CLS line. All the other equipments were displayed on a vertical wall as a second, different, moment of exhibition.
The art direction, inspired by the northern lights (aurora borealis), affected not only the development of the stand and its cenography, with the play on lights and membrane, but also in the catalogue design.