Le Directeur . identity
Le Directeur is a consulting agency focused on hotels, restaurants, tourism and entertainment. The brand of the experts has David Ferreira — the directeur — in charge of the first contact with the target audience. With over 20 years of experience in the hotel business in Porto, David and his team of experts aim to reach both single business owners as well as established businesses and market players already within the agency's field of operations.
Porto's stores facades, storefronts, and the signs that identify them are the major inspiration for the graphic identity of Le Directeur. The horizontality of the signs is represented in the proportions of the logo and on the brand stationary. The typography, expressive and respectfully customized, is the key point of the identity that, with a simple detail at the end — the apostrophe — connects the dots and allows the brand to unravel actionable recognition in all its variants and areas of expertise. The identity is the result of many subtle details combined. The elegant, serious blue, usually associated with tourism and hotels, is the identity’s main color and is backed up on specific occasions by orange — a contrasting color — that, by its vibrant and stimulating quality, allows Le Directeur to communicate directly to people.