Manuel Champalimaud

Visual Identity

Manuel Champalimaud's graphic identity refers to the repositioning of one of the most successful family groups in Portugal.

Visual Identity

With the clear aim of recognition abroad, the new identity wants to reinforce the name Manuel and the surname Champalimaud as well known elements from a brand that is readjusting to this new reality of expansion and internationalization. 

The graphic approach lays in the most important elements such as : brand name, square shape and the noble and intentional color.