GRAPHIC DESIGN

MASS Perfumarias . Art Direction

The project consists on establishing the art direction and the thematic design of communication media for MASS Perfumarias. 

MASS Perfumarias . Art Direction

The art direction developed for MASS is focused on two main aspects: communicating campaigns and brand message. This way, every toolkit element established for the brand is thought having in mind a versatile communication, whether it's a brand, theme or product message, ensuring clarity of speech, dynamism 
and an overall sense of identity throughout the communication media.