MASS Perfumarias

Art Direction

The project consists on establishing the art direction and the thematic design of communication media for MASS Perfumarias. 

Art Direction

The art direction developed for MASS is focused on two main aspects: communicating campaigns and brand message. This way, every toolkit element established for the brand is thought having in mind a versatile communication, whether it's a brand, theme or product message, ensuring clarity of speech, dynamism 
and an overall sense of identity throughout the communication media.