MASS Perfumarias . Communication Strategy
The project consists on developing a communication strategy for MASS Perfumarias, allowing it to become a MASSified brand which communicates its tools (and through them).
A communication strategy is developed, connecting all of MASS Perfumarias' brand channels and propelling their recognition among the target-audience. More than working on brand strategies, the aim of this project is to consolidate the communication of the whole brand, granting a well established group of principles for all kinds of communication in whatever media. This way, more than only working with the brand's core values, studium also developed several campaigns, a versatile set of principles for the brand's art direction and communication media for the brand. The work was based on three main strategic axes : the new online store, the pick up point at the physical store and the ecosystem between the online and physical store. Starting from three pillars, the communication is then solidified with further help of a multidisciplinary team focused on the following areas : marketing, social media managing, production and content creation. This project is a reflection of studium's multidisciplinary team, focusing, above all, on communication as a medium and as a strategy, a well defined plan by a team of experts.