NMSM is a brand which positions itself in an innovative and elegant way towards a wide target audience. It bringing together the services of Nelson Moreira, an advisor for structured financial products and real estate in the B2B model, working for family offices, construction companies, consultants, and real estate partners.
The graphic identity design for NMSM Capital focuses on representing and personifying four keywords which serve as the pillars of the proposal: artistic, bold, elegant and minimalistic. These keywords are materialised in different aspects of the visual identity, from the typographic choices to the printed media finishings, including the communication and the colour palette.
The logotype is made up of two elements with different functions: the acronym — which identifies the brand’s activity and plays with rhythm and continuity between the various initials — and the name — which represents the brand's service and reinforces the idea of Capital through the uppercase formatting, with detail customisations which allow for quick and harmonious reading.
In addition, a leaflet was designed, which can contain documents and, through the narrative created by the unfolding process, presents the brand, the client and the services available.
