Nogueira e Ribeiro's identity redesign is an opportunity not only to evolve its visual identity but also to create new brand communication bases, by means of innovative arguments that boost both national and international communication.
The evolution of Nogueira e Ribeiro's visual identity takes place on two ways: branding and graphic design. The graphic assets of the new art direction are directly related to steel, both in terms of the sturdiness of the shapes and the colour tones used.
In terms of branding, the designation was created to boost Nogueira e Ribeiro's message, making it stand out in the market and creating the basis for international communication.
In addition, the website was improved to become a working and consulting tool for both clients and employees.
It is through all these elements that Nogueira e Ribeiro's visual identity is consolidated, with new communication channels, work tools and brand arguments.
