As a Portuguese brand established in 2012, Oliva is a benchmark in the market for olive products. Through personal contact with the public and the availability of its own-brand products, Oliva not only sells its own products, but also shares knowledge about the olive-growing universe and its derivatives, transforming the moment of purchase into a sensory experience.
The brand’s concept is clear: to highlight the best of what is produced in Portugal by offering specialised products, while providing the opportunity to explore the world of the olive tree and its products.
The project to develop Oliva’s website is a fundamental part of the brand’s repositioning after 11 years. This milestone includes not only a new visual identity, but also the relocation of the shop to the Bolhão market. The proposal aims to unify the pre-existing elements, such as the physical shop, graphic identity, products and communication, in a cohesive and harmonious way. One of the crucial points is the synchronisation between the physical space and the digital presence, allowing the history of the brand and its products to be widely publicised.
The website, structured around three pillars – Brand presentation, Store and Communication – is dedicated to telling the brand’s story, displaying its products with the possibility of online purchase and keeping the public informed about events and relevant content. This project symbolises not only Oliva’s evolution, but also its commitment to establishing a digital presence.
