PRIDE platform's concept consists of making technical and scientific research information ( regarding eating disorders ) accessible to 03 target audiences. The relationship they maintain between themselves defines the platform's communication strategy. This approach is present in the several navigation moments within the platform, as well as in other PRIDE tools, channels and media.
Its layouts are designed from the art direction set for PRIDE's graphic identity, which is dedicated to the relationship between the 03 audiences of the project - the therapist, the scientific community and finally, the patient.
This project also includes the development of a series of communication media supports that explains the project and gets an approximation to the target audience.