Not as it sounds, more as I say it, represents the intrinsic relationship I learned to have with this city : a permanent dance between the pride of those who always knew how to "reinvent themselves" with their "erudite" phonetics. A voice of a firm pulse from Porto knows..
The brand I propose is this voice, a strong, emotional voice, proud because it is larger than life.
With all responsibility I make this continuous act culminate in an expression of PRIDE for Porto!
Our fierceness is Porto and also is Porto our scream of joy, in a common voice that tunes thousands in a hymn!