Twelve years of Prova: time translated into wine, music, and conversation. To mark this anniversary, the project’s visual identity takes on new forms, evolving its authorial narrative through a graphic exercise that celebrates the passage of time and the unity of the community surrounding the brand.
The starting point for the communication materials is the poster, a format already well-established and recognized by Prova’s audience, serving as the central pillar of the brand’s visual identity.
The communication strategy for 2026 unfolds through the creation of thematic poster series, which evolve the established visual codes. These series explore new experimental inputs, integrating elements such as graphic brushwork and abstract circular vortex illustrations, which symbolise the passage of time and the 12-year milestone.
