Prova's 2025 communication is designed in the context of celebrating 11 years of the brand and the space. Under this commemorative motto, the visual identity is revisited and, in some details, evolved. This is how the authorial perspective of the Prova discourse is once again emphasised, in a communication strategy that extends throughout 2025.
The starting point for the communication media is the poster, a widely recognised medium by Prova's clients and with a strong graphic basis that sums up the brand's visual identity. The communication strategy for 2025 begins with creating and programming themed poster series. These series evolve the brand's visual motifs through elements such as the expression of the brush and illustration.
In parallel with the series of posters, support for social networks and t-shirts for the space's team are also developed.
