Rent a Star is the proposed motto, Mercedes Benz as a representation of status and a unique experience that starts with the automobile. Rent a Star is a premium online car rental service and it offers a range of options, from passenger to commercial vehicles, Car Sales is a website for vehicles sales service. The two services are integrated into the same digital platform.
The project focuses on the development of a digital tool (website and APP) whose communication flow is simple and easy to interpret. The identity of Mercedes Benz and Rent-a-Star intersect snares creating a complex and widely recognizable language. studium designed for 02 core business fields that bound together: car rental ( Rent a Star ) and sale of used cars (Car Sales). The UI elements were carefully designed with 02 fundamental principles: accessibility and consistency. The option of a dark theme goes beyond the aesthetic aspect to meets ergonomic reasons.
