SBN (Northern Banking Union) is a prestige institution, over 90 years old, that offers its members SAMS, the original Medical-Social Assistance Services. Along the way other brands appropriated the name, ending up becoming the standard. There was a need to update and reestablish SAMS, the original one, as the best service and product.
To accompany that change, we’ve updated SBN’s image and website, so that they keep current on all media. A new image, platform and activation were developed to better communicate the evolution of SAMS, now Gold.
