The project, called ‘Collective Housing Building in São João da Madeira’, starts with an architectural project which, due to its size and relevance, involves branding, visual identity and a real estate dossier. These elements result in the creation of a strategy that materialised in various digital and printed communication supports
The real estate dossier (an online platform) has a strong digital component that allows the integration of text modules, images and tables, as well as updating content according to the needs of the client, developer or project. It is also possible to adapt the platform for print and download.
The branding and graphic identity developments create context by referencing the location, São João da Madeira, and allow the communication model to be replicated for architectural projects in other locations. The main language is Portuguese, which is a distinctive factor compared to competitors who favour English.
