SPACV . 20th Anniversary Congress
SPACV’s 20th Congress is, due to its special nature, the ideal moment for the introduction of a new art direction for the Society. Signalling the Society’s 20th Anniversary, it’s a unique moment in the timeline of its annual events.
Due to the COVID-19 pandemic, the Congress was postponed to 2021. In its place a webinar was held to mark the date. This forced the repositioning of the physical event, which was now admittedly the celebration of the Society's 20th anniversary.
SPACV’s 20th Anniversary Congress is assumed as a punctual and isolated moment in all editions of the Congress, marking a turning point, a new approach and the beginning of a new phase in the life of SPACV.
The graphic language is characterized by the balance between the new art direction proposal and the communication established by SPACV between 2017 and 2019, in order to ease the changes and accustom its members to a new image.
This balance leads to the opening of communicative possibilities, allowing the differentiation between institutional communication and specific communication of certain events.