SPNR is a scientific association in the field of Medical Imaging dedicated to the Central Nervous System, in its diagnostic, therapeutic, teaching and research aspects. A change in management creates the opportunity for the Society to communicate events and other actions with a new language, from which a new graphic identity is derived. In this way, it is possible to create a communication strategy that allows the SPNR to get closer to its target audience and, consequently, attract and retain new members.
The renewal of SPNR's discourse involves expanding communication to new tools and contexts and adapting its presence to a new, more dynamic and active target audience.
This adaptation also means maintaining the existing audience, ensuring the coherence of the Society's discourse. The visual communication uses various graphic arguments related to Neuroradiology, including visual textures associated with the speciality. The logo, composed of the name and a symbolic representation, synthesises the image of a brain, used to represent Neuroradiology, in a synthesis exercise that explores perception at different distances. Regarding the 19th Congress, the graphic language is characterised by a segmentation into two main elements: information and background. The background is made up of visual textures associated with CT and MRI scans that frame the information. The information is laid out in a linear format, evoking the text information that appears on the sides of medical test results.
