Following the renewal of the Society's brand image, the website is affirmed as SPNR's main communication tool, with various sections focused on providing up-to-date and actionable information to the target audience (members and potential members). The new brand art direction is applied to the website, creating a unique and unmistakably SPNR format.
SPNR's communication employs graphic elements related to Neuroradiology, using visual textures and interpretations of medical tests, like the movement of a CT scan and the shapes and images found in the results.
Referencing the imagery of the neuroradiology domain, the website adopts a split-screen layout, allowing users easy access to the most relevant information and referencing the software screens used to analyze medical exams. On one side of the screen there is dynamic communication content, while the other side displays the core website content.
The design prioritizes displaying as much immediate content as possible, relegating additional details to secondary subpages. This approach provides users with instant access to the most relevant information without the need to navigate through multiple pages.
