studium – stupopium trend
Stupopium is a studium trend and an authorship stamp. It’s a set of tools researched and established to carve the creative studio into every new project. It results from a thirst for evolution and innovation, from a growing desire to be seen and recognized.
With POP culture as the starting point and biggest reference, this new studium trend defines, first and foremost, a toolkit. This toolkit — colour, glossary, sound, figuration and continuum — is applied, with balance, to different projects