Teatro do Bairro Alto . graphic identity
In april 2019, EGEAC - an entity that manages cultural activity and equipment - launches a contest for the creation of the graphic identity for Teatro do Bairro Alto (TBA) in Lisbon. Experimental, this theatre intends to affirm itself as a new space of dialog between audience, screenwriters, actors and play, in an environment of universal accessibility and social awareness.
Talking about TBA is talking about a brand that is born with values and principles that describe its way of being, communicating and integrating artistic and social discourses. Inclusion is the characteristic that best describes TBA’s profile. Its positioning as a starting point that hosts different dialogs, the possibility of appropriation by those who act, dance, speak, visit or simply watch. This is the strategic notion that brings to TBA the motto that defines a brand and communication SYSTEM that’s infinitely adaptable. This YES, a universal way of speaking, a sharing that gives, receives and materializes itself in a new result, inclusive, unique and born from Teatro do Bairro Alto. Its graphic identity is a reflection of these principles, filled with visual and conceptual suggestions which assure openness both in speech and in visual language and an inclusive and multifaceted communication, which covers the whole spectrum of pieces in display at Teatro do Bairro Alto.