Vet ao Domicílio . graphic identity
Vet ao Domicílio is a home-based veterinary medicine service in the Greater Porto area, focused on personalized service and characterized by an attitude focused on the animal's physical and emotional well-being. With all the necessary resources for the practice of veterinary medicine and the bonus of a personalized service, this model of care is communicated through a graphic language focused on the ideas of accessibility and movement.
The graphic language, materialized in a balance between elements of visual communication (such as typography, color and shape) and personalized photographic art direction, focuses above all on the accessibility of information and interaction with the user. This focus is visible both on the brand's landing page, with highlighted action buttons that encourage direct contact with the service, as well as on the identity itself and on the communication media, where a version of the animated logo is used and constantly evolving. Movement is also communicated, through the sequential overlay of graphic elements, the use of animation in various media and, above all, in the logo itself, which plays with the typography in a dynamic and kinetic composition that evokes the mobility of the service.