GRAPHIC DESIGN

WNDER . umbrella brand

WNDER is the ability to wander, to wonder, to be amazed, to fall in love with a brand, with a view and with Madeira's visiting experience. That's exactly what AMMP and studium developed, a brand new name for an umbrella structure, based on a series of hotels located in Madeira, Portugal.

WNDER . umbrella brand

The proposal is mainly a system, it is an opportunity to insert and include imagery and other visual or conceptual elements, that concern the "blank" space W_NDER. That space can provide a linguistic approach based on fonethic or semanthic. It also can provide a variety of representations such as tipographic symbols, emojis, color, sound or even photography.

This project is of a very elastic and potential interaction with its audience, since it can be related with emotions (ex. to wander in Madeira), sensations (ex. to wonder about its beauty) and many other concepts. WNDER is also characterized by its easy integration with a wide range audience - from english based countries, to german based ones. This name is universal, it is emotional, it is clear even though its provocative blank space. Check out the name creation process with the video teaser. I wonder how many seconds will it take for you to fall in love ;)