Xperience 4.0 Pamphlet
COTEC Portugal is a non-profit organisation founded in April 2003. Under the Advantage 4.0 project, COTEC Portugal launched the Xperience 4.0 initiative to instruct professionals and accelerate the innovation cycle, through experimental development, production, rapid prototyping and industrialization.
To communicate the Xperience 4.0 initiative was developed a media support to be handed out during COTEC Innovation Summit, whose theme is ‘Ponto de Inflexão X’. A pamphlet that for its format (slender), for its folding scheme (that eases the touch, opening and closing) and for its design, assures a tactil and sensorial experience, that matches the theme of the initiative with its communication supports. This project’s graphic concept uses the ‘X’ as the identitary icon of the initiative, with a strong presence on the design and expression of the pamphlet. The closed pamphlet is presented in a highly agile format, of easy handling and even archiving. The cover and back-cover, both shorter than the other flaps promote its opening and closing. The outer part of the pamphlet works as a poster that identifies the initiative and conveys the concept related to the ‘X’.