ArtDirection Archives

Digital Tourist Guide

Guia-me is an innovative digital product aimed at tourism, sports, gastronomy, experiences, among others.

Its flexibility allows for the creation of personalised itineraries, whether they are aimed at the end customer or an institutional customer or partner.

This product is highly effective in communicating personalised experiences, combining operational simplicity (intuitive use) and exclusivity of results (each user has an itinerary dedicated to them).

Efficiency, creativity and practicality together in one solution. A database (not publicly visible) that gathers all types of information is created and organised according to the interests of the promoting entity.

The following steps summarise the process of creating a personal customised itinerary: creating a database, communicating the link to access the form, filling the form and checking the results in a customised itinerary. The following steps summarise the process of creating an institutional customised itinerary: creating a database, selecting the contents to display and checking the results in a customised itinerary

is a project by studium . creative studio, the result of a selection and ambition of a multidisciplinary and complementary team, dedicated to the development of architecture, communication design and product design projects. Focused on the process and its irrefutability, studium is guided by its mojo, an assertive blend of rigorous vision, passion and oddity, a mojo that defines the way we design a career in the studio. Architects and designers aligned by a methodology and disciplined practice, known as Methodological System, in an environment characterized by a constant critic of the models of developing project.

studium is related with two other complementary entities, intrinsically linked to the interpolated vision of the creative practice:

AMMP – brand and management agency
and
PTMade – production house

These two arms are specialized development paths, related to the critique of each project and the content creation ecosystem. This way, we provide a complete approach to the communication and creative production systems. This is an ecosystem that unifies strategy, criticism and results.

Digital dossier for real estate investment

The digital dossier is a flexible and customisable tool designed to showcase and promote properties on the real estate market. It is, essentially, a website with several tools and types of content that present a real estate project.

The base layout of the digital dossier contains several typologies of content, like images, videos, 3d models, area charts and other kinds of visual aids to present the property. All of it can be totally rearranged and customised in a way that suits the needs of each project, ensuring a solid and dynamic platform which can easily be updated with new content whenever needed.
The main goal of this tool is to differentiate a real estate project using the advantages of an easily accessible and interactive website.

studium is related with two other complementary entities, intrinsically linked to the interpolated vision of the creative practice:

AMMP – brand and management agency
and
PTMade – production house

Portuguese Passport Redesign Contest

is a project by studium . creative studio, the result of a selection and ambition of a multidisciplinary and complementary team, dedicated to the development of architecture, communication design and product design projects. Focused on the process and its irrefutability, studium is guided by its mojo, an assertive blend of rigorous vision, passion and oddity, a mojo that defines the way we design a career in the studio. Architects and designers aligned by a methodology and disciplined practice, known as Methodological System, in an environment characterized by a constant critic of the models of developing project.

studium is related with two other complementary entities, intrinsically linked to the interpolated vision of the creative practice:

AMMP – brand and management agency
and
PTMade – production house

Visual identity

Under the motto “the plural hand”, the COOP. STUDIUM identity presents itself as a clear process of studying a work model for a creative studio.

The interpretation of a central nucleus, of which two names are part, is the basis for development. The acronym COOP. (cooperative) summarises the concepts and values that characterise it — equidistance, absence of hierarchy, diversity, plurality, autonomy and gravitation towards a common goal.

COOP. STUDIUM is a project that studies the transition between working models within a creative studio. Its entire conceptual and graphic development is anchored in the idea of a cooperative and horizontal hierarchical relationships. From the visual identity of the presentation to the communication media developed, COOP. STUDIUM’s approach is a proof of concept that studies relationships between creatives within a structure characterised by a focus on the wellbeing of the group.

studium is related with two other complementary entities, intrinsically linked to the interpolated vision of the creative practice:

AMMP – brand and management agency
and
PTMade – production house

2025 Communication

Prova’s 2025 communication is designed in the context of celebrating 11 years of the brand and the space. Under this commemorative motto, the visual identity is revisited and, in some details, evolved. This is how the authorial perspective of the Prova discourse is once again emphasised, in a communication strategy that extends throughout 2025.

The starting point for the communication media is the poster, a widely recognised medium by Prova’s clients and with a strong graphic basis that sums up the brand’s visual identity. The communication strategy for 2025 begins with creating and programming themed poster series. These series evolve the brand’s visual motifs through elements such as the expression of the brush and illustration.

In parallel with the series of posters, support for social networks and t-shirts for the space’s team are also developed.

studium is related with two other complementary entities, intrinsically linked to the interpolated vision of the creative practice:

AMMP – brand and management agency
and
PTMade – production house

Visual identity

A NMSM é uma marca que se posiciona de forma inovadora e elegante junto de um público-alvo alargado. Reúne os serviços de Nelson Moreira, consultor de produtos financeiros estruturados e imobiliários no modelo B2B, trabalhando para family offices, construtoras, consultores e parceiros imobiliários.

O projeto de identidade gráfica da NMSM Capital centra-se na representação e personificação de quatro palavras-chave que servem de pilares à proposta: artístico, arrojado, elegante e minimalista. Estas palavras-chave são materializadas em diferentes aspectos da identidade visual, desde as escolhas tipográficas até aos acabamentos dos suportes impressos, passando pela comunicação e pela paleta de cores.

O logótipo é composto por dois elementos com funções distintas: a sigla — que identifica a atividade da marca e explora o ritmo e a continuidade entre as várias iniciais — e o nome — que representa o serviço da marca e reforça a ideia de Capital através da formatação em maiúsculas, com personalizações de pormenor que garantem uma leitura rápida e harmoniosa.
Adicionalmente, é desenhado um desdobrável, que pode conter documentos e, através da narrativa criada pelo processo de desdobragem, apresenta a marca, o cliente e os serviços disponíveis.

studium is related with two other complementary entities, intrinsically linked to the interpolated vision of the creative practice:

AMMP – brand and management agency
and
PTMade – production house

Website

Following the renewal of the Society’s brand image, the website is affirmed as SPNR’s main communication tool, with various sections focused on providing up-to-date and actionable information to the target audience (members and potential members). The new brand art direction is applied to the website, creating a unique and unmistakably SPNR format.

SPNR’s communication employs graphic elements related to Neuroradiology, using visual textures and interpretations of medical tests, like the movement of a CT scan and the shapes and images found in the results.
Referencing the imagery of the neuroradiology domain, the website adopts a split-screen layout, allowing users easy access to the most relevant information and referencing the software screens used to analyze medical exams. On one side of the screen there is dynamic communication content, while the other side displays the core website content.
The design prioritizes displaying as much immediate content as possible, relegating additional details to secondary subpages. This approach provides users with instant access to the most relevant information without the need to navigate through multiple pages.

studium is related with two other complementary entities, intrinsically linked to the interpolated vision of the creative practice:

AMMP – brand and management agency
and
PTMade – production house

Visual identity + Congresses

SPNR is a scientific association in the field of Medical Imaging dedicated to the Central Nervous System, in its diagnostic, therapeutic, teaching and research aspects. A change in management creates the opportunity for the Society to communicate events and other actions with a new language, from which a new graphic identity is derived. In this way, it is possible to create a communication strategy that allows the SPNR to get closer to its target audience and, consequently, attract and retain new members.

The renewal of SPNR’s discourse involves expanding communication to new tools and contexts and adapting its presence to a new, more dynamic and active target audience.
This adaptation also means maintaining the existing audience, ensuring the coherence of the Society’s discourse. The visual communication uses various graphic arguments related to Neuroradiology, including visual textures associated with the speciality. The logo, composed of the name and a symbolic representation, synthesises the image of a brain, used to represent Neuroradiology, in a synthesis exercise that explores perception at different distances. Regarding the 19th Congress, the graphic language is characterised by a segmentation into two main elements: information and background. The background is made up of visual textures associated with CT and MRI scans that frame the information. The information is laid out in a linear format, evoking the text information that appears on the sides of medical test results.

is a project by studium . creative studio, the result of a selection and ambition of a multidisciplinary and complementary team, dedicated to the development of architecture, communication design and product design projects. Focused on the process and its irrefutability, studium is guided by its mojo, an assertive blend of rigorous vision, passion and oddity, a mojo that defines the way we design a career in the studio. Architects and designers aligned by a methodology and disciplined practice, known as Methodological System, in an environment characterized by a constant critic of the models of developing project.

studium is related with two other complementary entities, intrinsically linked to the interpolated vision of the creative practice:

AMMP – brand and management agency
and
PTMade – production house

Website

The existence of the new Oliva Bolhão store as a new physical space for the brand, encourages its adaptation and its parallel positioning to the digital environment, namely from a personalised website, a place to call home.

The new website foresees the use of the conceptual and graphic bases developed for the brand’s visual identity, and its adaptation to the digital environment.

It presents a homepage separated in 03 sections of interest (presentation, catalogue, communication) allowing the user to easily access to the different pages of the platform.

The presentation and demonstration of the brand’s concept, as well as its product catalogue, are highlighted, with pages reserved for each of these themes. The conceptual approach and art direction of the website is based on the coexistence of geometric shapes with natural photographic elements.

is a project by studium . creative studio, the result of a selection and ambition of a multidisciplinary and complementary team, dedicated to the development of architecture, communication design and product design projects. Focused on the process and its irrefutability, studium is guided by its mojo, an assertive blend of rigorous vision, passion and oddity, a mojo that defines the way we design a career in the studio. Architects and designers aligned by a methodology and disciplined practice, known as Methodological System, in an environment characterised by a constant critic of the models of developing project.

studium is related with two other complementary entities, intrinsically linked to the interpolated vision of the creative practice:

AMMP – brand and management agency
and
PTMade – production house

These two arms are specialised development paths, related to the critique of each project and the content creation ecosystem. This way, we provide a complete approach to the communication and creative production systems. This is an ecosystem that unifies strategy, criticism and results.

Visual Identity

The redesign of the Oliva & Co. coincides with the relocation for Mercado do Bolhão. This turning point for the brand reinforces the need to update the visual identity, and for it to become capable of adapting to different media and communication supports.

The main concept focuses on the inseparable relationship between the olive tree and its leaf, the later being the basic geometric structure for the development of the logotype.

The design of the identity involves the customisation of the description “Oliva”, created from the elongated shape of the olive leaf, a form that allows for a regularisation of the metrics for the construction of the brand’s name. The Oliva graphic identity seeks to position the brand on a high-end level through the combination of sober and elegant colours and carefully though typography, although with very present industrial roots. Thus, the customisation of the logo places the identity on a level of exclusivity and uniqueness, with the adjacent toolkit being a complement and reinforcement of the brand’s positioning. This toolkit (colour palette, typography and photographic art direction) allows the identity a more pronounced expression (valuing the industrial component), without escaping the positioning and the intended target audience.

is a project by studium . creative studio, the result of a selection and ambition of a multidisciplinary and complementary team, dedicated to the development of architecture, communication design and product design projects. Focused on the process and its irrefutability, studium is guided by its mojo, an assertive blend of rigorous vision, passion and oddity, a mojo that defines the way we design a career in the studio. Architects and designers aligned by a methodology and disciplined practice, known as Methodological System, in an environment characterised by a constant critic of the models of developing project.

studium is related with two other complementary entities, intrinsically linked to the interpolated vision of the creative practice:

AMMP – brand and management agency
and
PTMade – production house

Digital Kiosks

SAMS is a Medical-Social Assistance Service under the SBN brand that seeks to update its services through the implementation of new tools, namely digital kiosks.

These devices allow users and beneficiaries to check-in at SAMS clinics. In addition, it is also possible to request a declaration of presence through them.

studium is related with two other complementary entities, intrinsically linked to the interpolated vision of the creative practice:

AMMP – brand and management agency
and
PTMade – production house

App SAMS SBN

The SAMS SBN App presents itself as a new solution, convenient and accessible to all SAMS users and beneficiaries. In this way, everyone can enjoy the services provided by this institution.

The project started from the need for the brand to grow and adapt to the digital environment, in particular by integrating with new digital tools such as the app.

For that reason, the aim was to make it as simple, accessible and personal as possible, while creating a new foundation for communication, art direction and the brand toolkit.

Visually, the app is very progressive and at the same time familiar. All the elements of the layout have been designed to ensure comfortable viewing and reading. There is a home page from which you can access the main pages and functions of the app. The navbar, which is always present, makes it easy to navigate to the relevant pages.

The conceived version is just a starting point for this tool and will evolve and naturally integrate new pages and features as the brand evolves.

is a project by studium . creative studio, the result of a selection and ambition of a multidisciplinary and complementary team, dedicated to the development of architecture, communication design and product design projects. Focused on the process and its irrefutability, studium is guided by its mojo, an assertive blend of rigorous vision, passion and oddity, a mojo that defines the way we design a career in the studio. Architects and designers aligned by a methodology and disciplined practice, known as Methodological System, in an environment characterised by a constant critic of the models of developing project.

studium is related with two other complementary entities, intrinsically linked to the interpolated vision of the creative practice:

AMMP – brand and management agency
and
PTMade – production house

2023 Event Proposal

A transformação do fecho do ciclo dos 10 anos do evento, numa oportunidade de evolução da direção de arte e das ferramentas digitais, é o grande argumento deste projeto. Através da estratégia criativa e da linguagem visual renovada, o evento ganha um novo ímpeto, capaz de se direcionar e adaptar aos diferentes momentos de comunicação do evento. São propostas soluções flexíveis, focadas exclusivamente no público alvo bem como na necessidade de desenvolver plataformas de utilização intuitiva e simplificada. A partir dos meios, criar eixos de inovação.

A diferenciação da marca PVC acontece entre dois motivos diferentes: a marca (institucional, permanente, estável) e o evento (atividade, ocasional, cíclico). Um elemento de especial importância é a grelha, que por um lado serve de base para a criação dos suportes de comunicação e por outro reforça a flexibilidade da estratégia criativa.
A tipografia é também um dos elementos de distinção entre o contexto marca (institucional), tendo uma leitura mais pesada, através da utilização preferencial de maiúsculas. Já o contexto evento (atividade) absorve uma leitura mais leve e dinâmica, através da utilização preferencial de minúsculas.
A comunicação da marca reflete uma proximidade com o público alvo através da aplicação do sistema de identidade visual aos suportes de comunicação do evento.

studium is related with two other complementary entities, intrinsically linked to the interpolated vision of the creative practice:

AMMP – brand and management agency
and
PTMade – production house

Real Estate Dossier

O Dossier de Potenciação Imobiliária Triplace funciona como um showcase interativo de um potencial uso para um espaço de escritórios na Rua Manuel Pinto de Azevedo.

Através de uma narrativa conceptual, o projeto para o espaço é apresentado em todas as suas vertentes, desde os aspetos técnicos, como quadros de áreas e organogramas, a visualizações do espaço, através de desenhos esquemáticos e renders.
Pensado para uma experiência imersiva, a navegação do site é feita através de seções que ocupam a totalidade do ecrã do utilizador, permitindo foco total em cada secção de conteúdo apresentado.
Adicionalmente, e tirando proveito das possibilidades do meio digital, é adicionada uma camada de interatividade que permite ao utilizador conhecer em grande pormenor todos os detalhes do projeto, desde o conceito que estrutura a proposta a zonas de interesse específico no edifício ou nas plantas.
Na Triplace são utilizados tons de laranja para a paleta cromática, refletindo assim o caráter humanizado e relacional deste projeto, cujas bases assentam na criação de um espaço dinâmico, polivalente e capaz de oferecer aos seus utilizadores uma experiência tanto de conforto como de alta performance em ambiente de trabalho.
Já a direção de arte fotográfica, das imagens que acompanham a narrativa de arquitectura, é focada em reforçar a ideia da pluralidade de actividades, das várias utilizações do espaço e da alternância entre descanso e trabalho.

studium is related with two other complementary entities, intrinsically linked to the interpolated vision of the creative practice:

AMMP – brand and management agency
and
PTMade – production house

Website 2023

The MONSTRUKTOR website is a 6 years old personal website, where the author Sérgio Miguel Magalhães shares his vision through text, drawing and photography, presenting his personal approach onto daily life, and also presenting his academic work.

The new version of this platform has been designed with accessibility, minimalism and simplification, in mind.

Content from two distinct profiles of the author are uploaded onto this platform. The main purpose of this update is to be more intentional with this division and split the two types of posts into different pages.

FIELD

the vision of the author through a carefree lens, casual posts without any restrictions.

PRACTICE

sharing of the author’s academic practice as long-form reading documents.

This division is further amplified by the use of two very distinct shapes and fonts for each one : Circle, Arial vs Square, Times New Roman.

is a project by studium . creative studio, the result of a selection and ambition of a multidisciplinary and complementary team, dedicated to the development of architecture, communication design and product design projects. Focused on the process and its irrefutability, studium is guided by its mojo, an assertive blend of rigorous vision, passion and oddity, a mojo that defines the way we design a career in the studio. Architects and designers aligned by a methodology and disciplined practice, known as Methodological System, in an environment characterised by a constant critic of the models of developing project.

studium is related with two other complementary entities, intrinsically linked to the interpolated vision of the creative practice:

AMMP – brand and management agency
and
PTMade – production house

Website 2023

The AMMP website works as a platform for presenting the agency’s portfolio of brands, as well as its services and skills. In 2023 the platform was updated in order to make it more user friendly, and also to provide a simplification to the website’s content.

The aim of the website update is to restructure and simplify the platform into a future-proof, easy-to-maintain and high-performance approach.

Structurally, the website works as a single page divided into sections:

Banner – linking to the ‘info’ section below – featuring one of four background animations and the brand’s motto;

Cases – a vertically split section, with a scrolling list of projects on the left and a featured image of the selected project on the right;

Info – an informative text section about services, skills and team members.

is a project by studium . creative studio, the result of a selection and ambition of a multidisciplinary and complementary team, dedicated to the development of architecture, communication design and product design projects. Focused on the process and its irrefutability, studium is guided by its mojo, an assertive blend of rigorous vision, passion and oddity, a mojo that defines the way we design a career in the studio. Architects and designers aligned by a methodology and disciplined practice, known as Methodological System, in an environment characterised by a constant critic of the models of developing project.

studium is related with two other complementary entities, intrinsically linked to the interpolated vision of the creative practice:

AMMP – brand and management agency
and
PTMade – production house

Website 2023

studium’s website main focus is to showcase its portfolio, as well as present its personality, values and motto

This update focused not only on the website art direction, but above all on an approach that guarantees its longevity and ease of maintenance, through current practices that represent a perspective of optimisation and performance.

The visual design of the website is quite crude, minimalist and pragmatic. This allows the different projects presented to stand out, breathe and coexist independently.

In order to facilitate the immediate consultation of the archive, the projects are organised according to color coded tags of the fields of interest and are presented as a list that enables the visualisation of a wide range of projects per page.

is a project by studium . creative studio, the result of a selection and ambition of a multidisciplinary and complementary team, dedicated to the development of architecture, communication design and product design projects. Focused on the process and its irrefutability, studium is guided by its mojo, an assertive blend of rigorous vision, passion and oddity, a mojo that defines the way we design a career in the studio. Architects and designers aligned by a methodology and disciplined practice, known as Methodological System, in an environment characterised by a constant critic of the models of developing project.

studium is related with two other complementary entities, intrinsically linked to the interpolated vision of the creative practice:

AMMP – brand and management agency
and
PTMade – production house

Website

Olicargo is a transport and logistics company with a wide range of services and worldwide coverage, supported by a network of global partners, that moves goods by land, sea and air. In the context of the company’s 35th anniversary celebrations, the studium presents the communication strategy and design of Olicargo’s new website.

The website presents the concept of a logistics city, with great visibility in the different banners, where individual illustrations become a visual highlight.

This communication element is one of the most visible and important asset dedicated to the communication strategy, art direction and materialisation of the tool. The website is, by itself a way to promote Olicargo’s services, but mostly it is a demonstration of the visual language that must be evolutive, bold and coherent, able to define the brand’s 35 years.

studium is related with two other complementary entities, intrinsically linked to the interpolated vision of the creative practice:

AMMP – brand and management agency
and
PTMade – production house

Media Communication

The communication of SACV (Angiology and Vascular Surgery Service), one of São João Hospital’s services, was developed in order to ensure the standardization of all communication materials of the service.

As there cannot be a visual identity, due to hierarchical relationships with the visual identity of the Hospital de São João, a simple graphic system that unifies communication is proposed. This communication system is based on the simple premise of the representation of the “V” of vascular, through a visual simplification of the form. In this simplification, composed of two intersecting bands, the area where they overlap is highlighted through different chromatic intensities, as if it were a prism. This representation, associated with the blue colour that permeates all the supports, is directly linked to the idea of veins that cross and that, when referring to venous blood, are represented through the colour.

studium is related with two other complementary entities, intrinsically linked to the interpolated vision of the creative practice:

AMMP – brand and management agency
and
PTMade – production house

ACV Magazine Art Direction

A revisão do layout base da revista ACV tem como principal objetivo melhorar a integração da publicação no panorama médico mundial, aproximando-a dos seus pares.

Além da aproximação aos seus pares, são feitos vários ajustes ao desenho da revista que visam um melhor acesso à informação e uma experiência de utilização elevada e adaptada completamente ao meio digital. Esta experiência é atingida através da utilização de hiperlinks, caixas de cor e de um layout mais condensado.

studium is related with two other complementary entities, intrinsically linked to the interpolated vision of the creative practice:

AMMP – brand and management agency
and
PTMade – production house