Project Tag: BrandActivation

Visual identity

Under the motto “the plural hand”, the COOP. STUDIUM identity presents itself as a clear process of studying a work model for a creative studio.

The interpretation of a central nucleus, of which two names are part, is the basis for development. The acronym COOP. (cooperative) summarises the concepts and values that characterise it — equidistance, absence of hierarchy, diversity, plurality, autonomy and gravitation towards a common goal.

COOP. STUDIUM is a project that studies the transition between working models within a creative studio. Its entire conceptual and graphic development is anchored in the idea of a cooperative and horizontal hierarchical relationships. From the visual identity of the presentation to the communication media developed, COOP. STUDIUM’s approach is a proof of concept that studies relationships between creatives within a structure characterised by a focus on the wellbeing of the group.

is a project by studium . creative studio, the result of a selection and ambition of a multidisciplinary and complementary team, dedicated to the development of architecture, communication design and product design projects. Focused on the process and its irrefutability, studium is guided by its mojo, an assertive blend of rigorous vision, passion and oddity, a mojo that defines the way we design a career in the studio. Architects and designers aligned by a methodology and disciplined practice, known as Methodological System, in an environment characterized by a constant critic of the models of developing project. 

studium is related with two other complementary entities, intrinsically linked to the interpolated vision of the creative practice:

AMMP – brand and management agency
and
PTMade – production house

These two arms are specialized development paths, related to the critique of each project and the content creation ecosystem. This way, we provide a complete approach to the communication and creative production systems. This is an ecosystem that unifies strategy, criticism and results.

Umbrella Brand

The project stems from the client’s need to create a main brand that organises and manages different sub-brands related to the areas of architecture, engineering and construction. There must be a clear hierarchy between all the elements, so that the main brand manages brands of equal importance between each other.

United Worx is the main brand that sustains and organises other sub-brands, retaining their nominal autonomy, but permanently associated with the main entity.

The brand manager uses United Worx as his most important communication tool and business legacy. It represents the potential of unity and diversity, making it possible to create a brand with an autonomous name which emphasises the entrepreneurial value of the client. The brand’s name, detached from the name of its manager, generates a global and simple recognition which suggests ideas of transversality, diversity, professionalism and integration. These qualities are mirrored in its discourse, brand structure, art direction and communication channels. Therefore, the word “United” is associated with the idea of union and complementarity while “Worx” represents the brand’s activities and actions. Regarding the statement, “Building global” represents constructing and creating on a large scale, not only physical buildings but also ideas and connections.

is a project by studium . creative studio, the result of a selection and ambition of a multidisciplinary and complementary team, dedicated to the development of architecture, communication design and product design projects. Focused on the process and its irrefutability, studium is guided by its mojo, an assertive blend of rigorous vision, passion and oddity, a mojo that defines the way we design a career in the studio. Architects and designers aligned by a methodology and disciplined practice, known as Methodological System, in an environment characterized by a constant critic of the models of developing project. 

studium is related with two other complementary entities, intrinsically linked to the interpolated vision of the creative practice:

AMMP – brand and management agency
and
PTMade – production house

These two arms are specialized development paths, related to the critique of each project and the content creation ecosystem. This way, we provide a complete approach to the communication and creative production systems. This is an ecosystem that unifies strategy, criticism and results.

Branding and Graphic Identity

POPKISS . Online Store

 

POPKISS’ creation begins with a strong investment in branding, strategy and brand communication, solidifying the conceptual core of the project. The guarantee of formal and strategic coherence is the foundation of a brand that searches for universality, to be featured and ( why not ) a little fun!

The foundation of POPKISS’s graphic identity is a strong logotype, marked by an immediate reading and characteristic of a brand that wants to communicate with personality. It’s designed in black and white as a starting point, so that it can, later on, be absorbed by its hysteric and loud communication. What most characterizes the brand’s identity is that it’s fully based on POP culture, and, as such, it’s constantly evolving. It’s a brand that is not afraid of being loud, being spontaneous and communicating lower prices. The brand’s toolkit is mostly made out of key principles, that can change and adapt to any circumstance, always granting a cohesive communication in any medium. By creating the brand, its name, market positioning and communication system, studium has full control over how every all of the brand’s key points interact with each other, resulting in a solid communication from brand narrative to the graphic outcome of campaigns and overall communication. It is also another reflection of one of studium’s trends, stupopium, focused on studying the influence of POP culture within the studio’s work.

POPKISS . Online Store

studium. is the creative studio focused on interpolating areas such as architecture, communication and product design. Based in Porto, it is a space with a strong creative and authorial component.
The studium is the result of the selection and ambition of a multidisciplinary and complementary professional team dedicated to the development of projects focused on the motto, an assertive mixture of rigorous vision, passion and strangeness. Architects and designers suitable for a disciplined methodology and practice, highly competent in a suitable environment due to the constant criticism of traditional models of making a project.

learn more about studium projects through our website, where you can find our way of interpolating architecture, communication design and product design:

www.studium.pt

Website

Terra Bona Nature & Vineyards . Website

The Terra Bona Nature & Vineyard is a family project that includes wine tourism (enotourism), experiences and wine production, located in the Laurisilva forest in Madeira. Focus on wine prodution, it assumes a commitment between production and environment.

The studium has created an aggregator platform enables centralisation and clear identification of all services, products, brand and activities of the Terra Bona Nature & Vineyard. The brand is an aggregator, a collection of all the offers and stories that the Terra Bona Nature & Vineyard has to offer. The graphic representation is the bracket – a signal used to represent an emsamble – gain visual prominence. The photography is the most impactful visual argument of the website and for that and a photografic art direction that guarantees illustrative coherence of the brand’s discourse. The website present an intuitive structure and graet flexibility for users. It’s possible to access different contents – contextual and iteractive.

studium . is the creative studio focused on interpolation of areas such as architecture, communication design and product. Based in Porto, it is a space with a strong creative and authorial component. It is home for Sérgio Miguel Magalhães, one of the most prominent minds of our time, with multiple and original projects in architecture, graphic design, web design, product design, photography and literature. Sérgio is also an avid structuralist, constantly evolving his unifying and specific form of creative content creation which he calls the Methodological System.

studium results of a selection and ambition of a professional multidisciplinary and complementar team that dedicates itself to the development of projects focused an assertive blend of rigorous vision, passion and oddity mojo. Architects and designers aligned by a methodology and disciplined practice, highly competent in an environment characterized by its constant criticism of traditional models of design.

studium generated the basis for two complementary projects, intrinsically linked to the interpolated vision of the creative practice :

AMMP – brand and management agency
and
PTMade – production house

These two studium arms are specialised development vehicles related to the criticism of each project and the content creation ecosystem. This way we provide a complete notion of communication and creative production systems. A complete process, an ecosystem that unifies strategy, criticism and result.

Madeira’s Collection

Madeira’s Collection

The strategic desire to increase the visibility of the island of Madeira, through the initiative of the immense projects that make up the entrepreneurial fabric of the Madeiran community, is responsible for the careful extension of the original brand and its recognized values.

This is the right time to show that what is ours is indeed valuable. This is the right time for the private sector to show its value, in a voice that leaves the mute aside and assumes itself as the great prospect, the great force that promotes the best there is, on this beloved island of Madeira.

The brand is a collection of Madeira brands.
The curatorship positions awareness of the region and its products.
The associated relationship of the products materializes the compulsive attitude of collecting with a regular, exemplary and activating service of provenance.
Through a cycle of product export and import of interests, a connection with the consumer is drawn through his future visit to the island.

The identity is personalized due to its reference to folklore and structural roots of its culture.
It is the flowers, the geographical position, the colours and a symmetrical heart that defines, by the exception the belonging, the ‘S.
The identity that is multiplied in the variants of those who aggregate information, be it the brand of those who are part of the collection, or the products that symbolize Madeira.
Flexible, youthful, fresh, present, characteristic, singular, lively. This is Madeira’s Collection.

by studium . creative studio

Euroshop 2020

FRICON Euroshop 2020 – studium developed FRICON‘s stand for Euroshop 2020, with the intent of starting a new era for the brand’s communication.

The moment was chosen to present the new product line (CLS), a key piece that inspired a new approach to a fair’s stand.

A new catalogue was also designed, following the stand’s art direction.

studium proposed a radical approach to the stan by presenting only one featured product – the CLS line. All the other equipments were displayed on a vertical wall as a second, different, moment of exhibition.

The art direction, inspired by the northern lights (aurora borealis), affected not only the development of the stand and its cenography, with the play on lights and membrane, but also in the catalogue design.

FRICON  Euroshop 2020.

studium . is the creative studio focused on interpolation of areas such as architecture, communication design and product. Based in Porto, it is a space with a strong creative and authorial component. It is home for Sérgio Miguel Magalhães, one of the most prominent minds of our time, with multiple and original projects in architecture, graphic design, web design, product design, photography and literature. Sérgio is also an avid structuralist, constantly evolving his unifying and specific form of creative content creation which he calls the Methodological System.

 

studium results of a selection and ambition of a professional multidisciplinary and complementar team that dedicates itself to the development of projects focused an assertive blend of rigorous vision, passion and oddity mojo. Architects and designers aligned by a methodology and disciplined practice, highly competent in an environment characterized by its constant criticism of traditional models of design.

 

studium generated the basis for two complementary projects, intrinsically linked to the interpolated vision of the creative practice :

 

AMMP – brand and management agency
and
PTMade – production house

These two studium arms are specialized development vehicles related to the criticism of each project and the content creation ecosystem. This way we provide a complete notion of communication and creative production systems. A complete process, an ecosystem that unifies strategy, criticism and result.

Visual Identity and website

Le Directeur is a consulting agency focused on hotels, restaurants, tourism and entertainment. The brand of the experts has David Ferreira — the directeur — in charge of the first contact with the target audience. With over 20 years of experience in the hotel business in Porto, David and his team of experts aim to reach both single business owners as well as established businesses and market players already within the agency’s field of operations.

 

Porto’s stores facades, storefronts, and the signs that identify them are the major inspiration for the graphic identity of Le Directeur. The horizontality of the signs is represented in the proportions of the logo and on the brand stationary. The typography, expressive and respectfully customized, is the key point of the identity that, with a simple detail at the end — the apostrophe — connects the dots and allows the brand to unravel actionable recognition in all its variants and areas of expertise. The identity is the result of many subtle details combined. The elegant, serious blue, usually associated with tourism and hotels, is the identity’s main color and is backed up on specific occasions by orange — a contrasting color — that, by its vibrant and stimulating quality, allows Le Directeur to communicate directly to people.

1para1 brand

1para1 presents itself as one of the most disruptive communication concepts the agency provided to the studio until today, combining its function as a pharmacy with a new crossover between an online store and a service platform for door-to-door product distribution. Enhancing the unquestionable fact that this brand it is simultaneously a new service, a product for the consumer and a product as a service for the physical pharmacy. The name is simple, concise and explicit, straightforward and easy to understand, just like the interaction it promotes with its universal audience.

There is a direct relationship between who needs it and the brand, the entity that makes it happen. This proximity is at the base of the creation of all the elements, making this a complex project — specifically the graphic identity —, imposing a universal flexibility of elements between the clarity of regular shapes, the difference in between them and the regular space left to use, creating this unique language.

The strategy created for the brand amplifies the communication and enhances core brand values such as convenience, the immediate response, and the multitude of choices the product range provides.

1para1 presents as its biggest factors of distinction, the speed and the agility of range for the delivery of its products. This is the service that is more than an online store, it’s also an extension of the physical pharmacies themselves, allowing them to create a very particular empathy with the consumer and to reach different target audiences. This broader range of segmentation is personified in the brand strategy by the creation of the 04 brand characters.

2017 in review

2017 was a year of graphic stabilization for the  City of Santo Tirso’s design projects. From creating a norm for each format and element display on the page, to establishing an identity for each event, this year continues previous work, making it possible to achieve impeccable creative focus and cohesion.

Fábrica de Cervejas Portuense e Nortada Publication 5/5

The story around the stories
From what exists in the project Fábrica de Cervejas Portuense and Nortada® we know part of it, because only a part is shown. The whole, that one includes one thousand and one drawings: the brands, the identities, the space, the communication concepts, the intentions, the technical drawings and even the studium® author’s tenacity.
The attachment is the fifth chapter of this journey, the joy that comes from the method, from inspiration and above all, from the certainties that bring life to the project. Thank you for follwing us.

Fábrica de Cervejas Portuense e Nortada Publication 4/5

Brands communication
To make it talk, to make it communicate. Expounding, expressing and bringing to these two brands, their own reality and more, that space which is born when they intersect. That is exactly what this chapter represents: the versatility and scale of this project that even in the way it is exposed, shows its genuineness.
To say is the fourth chapter of this journey, the moment when the intentions become real and the brands communicate in a wide range of media. A direct relationship between creating and exposing. Enjoy.

Fábrica de Cervejas Portuense e Nortada Publication 3/5

The identities
How do we design two completely different entities, that also aim complementary goals? We show you everything; from the moment that we decided our approach to the brand materialization as a visual result.
To see is the third chapter of this journey, the one that discovers the power of commitment and timelessness. Enjoy.