Branding Archives

Digital Tourist Guide

Guia-me is an innovative digital product aimed at tourism, sports, gastronomy, experiences, among others.

Its flexibility allows for the creation of personalised itineraries, whether they are aimed at the end customer or an institutional customer or partner.

This product is highly effective in communicating personalised experiences, combining operational simplicity (intuitive use) and exclusivity of results (each user has an itinerary dedicated to them).

Efficiency, creativity and practicality together in one solution. A database (not publicly visible) that gathers all types of information is created and organised according to the interests of the promoting entity.

The following steps summarise the process of creating a personal customised itinerary: creating a database, communicating the link to access the form, filling the form and checking the results in a customised itinerary. The following steps summarise the process of creating an institutional customised itinerary: creating a database, selecting the contents to display and checking the results in a customised itinerary

is a project by studium . creative studio, the result of a selection and ambition of a multidisciplinary and complementary team, dedicated to the development of architecture, communication design and product design projects. Focused on the process and its irrefutability, studium is guided by its mojo, an assertive blend of rigorous vision, passion and oddity, a mojo that defines the way we design a career in the studio. Architects and designers aligned by a methodology and disciplined practice, known as Methodological System, in an environment characterized by a constant critic of the models of developing project.

studium is related with two other complementary entities, intrinsically linked to the interpolated vision of the creative practice:

AMMP – brand and management agency
and
PTMade – production house

These two arms are specialized development paths, related to the critique of each project and the content creation ecosystem. This way, we provide a complete approach to the communication and creative production systems. This is an ecosystem that unifies strategy, criticism and results.

Digital dossier for real estate investment

The digital dossier is a flexible and customisable tool designed to showcase and promote properties on the real estate market. It is, essentially, a website with several tools and types of content that present a real estate project.

The base layout of the digital dossier contains several typologies of content, like images, videos, 3d models, area charts and other kinds of visual aids to present the property. All of it can be totally rearranged and customised in a way that suits the needs of each project, ensuring a solid and dynamic platform which can easily be updated with new content whenever needed.
The main goal of this tool is to differentiate a real estate project using the advantages of an easily accessible and interactive website.

studium is related with two other complementary entities, intrinsically linked to the interpolated vision of the creative practice:

AMMP – brand and management agency
and
PTMade – production house

Visual identity

Under the motto “the plural hand”, the COOP. STUDIUM identity presents itself as a clear process of studying a work model for a creative studio.

The interpretation of a central nucleus, of which two names are part, is the basis for development. The acronym COOP. (cooperative) summarises the concepts and values that characterise it — equidistance, absence of hierarchy, diversity, plurality, autonomy and gravitation towards a common goal.

COOP. STUDIUM is a project that studies the transition between working models within a creative studio. Its entire conceptual and graphic development is anchored in the idea of a cooperative and horizontal hierarchical relationships. From the visual identity of the presentation to the communication media developed, COOP. STUDIUM’s approach is a proof of concept that studies relationships between creatives within a structure characterised by a focus on the wellbeing of the group.

studium is related with two other complementary entities, intrinsically linked to the interpolated vision of the creative practice:

AMMP – brand and management agency
and
PTMade – production house

Education for Neurosciences

The project consists of creating a Portuguese brand with international expansion, dedicated to training, research and the dissemination of education in the field of neurosciences. The brand and name, created by studium, aim to be a benchmark in education, training and the promotion of neuroscience-related topics, enabling participants to acquire interdisciplinary technical knowledge of great relevance to professional development. The brand operates in national and international contexts, creating a network of experts, partners and relevant contacts.

The brand is called Education for Neurosciences and is materialised in a visual identity, a system for communicating events, communication media and a website.
The name, defined by studium, demonstrates the thematic potential as well as the understanding of the project’s focus – education/training/knowledge in the field of neurosciences.
The visual identity acts as a label that aggregates the communications of the events that the brand promotes. It seeks to highlight, on the one hand, a human and casual expression, which mimics cursive writing in the manual environment of teaching, and, on the other, an approach focused on the professional, technological and modern environment, with a more mechanical and computerised expression. It features typographic choices that evoke ideas of innovation, technology and the visual imagery of neuroscience. It also uses the gradient technique, the main axis of the communication system.
Another tool is the website, the brand’s main digital representation. It aims to present the brand, its objectives and upcoming events through a simple layout and with English as the main language.

studium is related with two other complementary entities, intrinsically linked to the interpolated vision of the creative practice:

AMMP – brand and management agency
and
PTMade – production house

Umbrella Brand

The project stems from the client’s need to create a main brand that organises and manages different sub-brands related to the areas of architecture, engineering and construction. There must be a clear hierarchy between all the elements, so that the main brand manages brands of equal importance between each other.

United Worx is the main brand that sustains and organises other sub-brands, retaining their nominal autonomy, but permanently associated with the main entity.

The brand manager uses United Worx as his most important communication tool and business legacy. It represents the potential of unity and diversity, making it possible to create a brand with an autonomous name which emphasises the entrepreneurial value of the client. The brand’s name, detached from the name of its manager, generates a global and simple recognition which suggests ideas of transversality, diversity, professionalism and integration. These qualities are mirrored in its discourse, brand structure, art direction and communication channels. Therefore, the word “United” is associated with the idea of union and complementarity while “Worx” represents the brand’s activities and actions. Regarding the statement, “Building global” represents constructing and creating on a large scale, not only physical buildings but also ideas and connections.

studium is related with two other complementary entities, intrinsically linked to the interpolated vision of the creative practice:

AMMP – brand and management agency
and
PTMade – production house

Website

The existence of the new Oliva Bolhão store as a new physical space for the brand, encourages its adaptation and its parallel positioning to the digital environment, namely from a personalised website, a place to call home.

The new website foresees the use of the conceptual and graphic bases developed for the brand’s visual identity, and its adaptation to the digital environment.

It presents a homepage separated in 03 sections of interest (presentation, catalogue, communication) allowing the user to easily access to the different pages of the platform.

The presentation and demonstration of the brand’s concept, as well as its product catalogue, are highlighted, with pages reserved for each of these themes. The conceptual approach and art direction of the website is based on the coexistence of geometric shapes with natural photographic elements.

is a project by studium . creative studio, the result of a selection and ambition of a multidisciplinary and complementary team, dedicated to the development of architecture, communication design and product design projects. Focused on the process and its irrefutability, studium is guided by its mojo, an assertive blend of rigorous vision, passion and oddity, a mojo that defines the way we design a career in the studio. Architects and designers aligned by a methodology and disciplined practice, known as Methodological System, in an environment characterised by a constant critic of the models of developing project.

studium is related with two other complementary entities, intrinsically linked to the interpolated vision of the creative practice:

AMMP – brand and management agency
and
PTMade – production house

These two arms are specialised development paths, related to the critique of each project and the content creation ecosystem. This way, we provide a complete approach to the communication and creative production systems. This is an ecosystem that unifies strategy, criticism and results.

Visual Identity

The redesign of the Oliva & Co. coincides with the relocation for Mercado do Bolhão. This turning point for the brand reinforces the need to update the visual identity, and for it to become capable of adapting to different media and communication supports.

The main concept focuses on the inseparable relationship between the olive tree and its leaf, the later being the basic geometric structure for the development of the logotype.

The design of the identity involves the customisation of the description “Oliva”, created from the elongated shape of the olive leaf, a form that allows for a regularisation of the metrics for the construction of the brand’s name. The Oliva graphic identity seeks to position the brand on a high-end level through the combination of sober and elegant colours and carefully though typography, although with very present industrial roots. Thus, the customisation of the logo places the identity on a level of exclusivity and uniqueness, with the adjacent toolkit being a complement and reinforcement of the brand’s positioning. This toolkit (colour palette, typography and photographic art direction) allows the identity a more pronounced expression (valuing the industrial component), without escaping the positioning and the intended target audience.

is a project by studium . creative studio, the result of a selection and ambition of a multidisciplinary and complementary team, dedicated to the development of architecture, communication design and product design projects. Focused on the process and its irrefutability, studium is guided by its mojo, an assertive blend of rigorous vision, passion and oddity, a mojo that defines the way we design a career in the studio. Architects and designers aligned by a methodology and disciplined practice, known as Methodological System, in an environment characterised by a constant critic of the models of developing project.

studium is related with two other complementary entities, intrinsically linked to the interpolated vision of the creative practice:

AMMP – brand and management agency
and
PTMade – production house

2023 Event Proposal

A transformação do fecho do ciclo dos 10 anos do evento, numa oportunidade de evolução da direção de arte e das ferramentas digitais, é o grande argumento deste projeto. Através da estratégia criativa e da linguagem visual renovada, o evento ganha um novo ímpeto, capaz de se direcionar e adaptar aos diferentes momentos de comunicação do evento. São propostas soluções flexíveis, focadas exclusivamente no público alvo bem como na necessidade de desenvolver plataformas de utilização intuitiva e simplificada. A partir dos meios, criar eixos de inovação.

A diferenciação da marca PVC acontece entre dois motivos diferentes: a marca (institucional, permanente, estável) e o evento (atividade, ocasional, cíclico). Um elemento de especial importância é a grelha, que por um lado serve de base para a criação dos suportes de comunicação e por outro reforça a flexibilidade da estratégia criativa.
A tipografia é também um dos elementos de distinção entre o contexto marca (institucional), tendo uma leitura mais pesada, através da utilização preferencial de maiúsculas. Já o contexto evento (atividade) absorve uma leitura mais leve e dinâmica, através da utilização preferencial de minúsculas.
A comunicação da marca reflete uma proximidade com o público alvo através da aplicação do sistema de identidade visual aos suportes de comunicação do evento.

studium is related with two other complementary entities, intrinsically linked to the interpolated vision of the creative practice:

AMMP – brand and management agency
and
PTMade – production house

Visual Identity

The brand and design of DOMODOMO’s visual identity is born from the reference of the original restaurant, DOMO. The creation of the new brand is accompanied by the opening of its restaurant, and focuses on the relationship between the two, ensuring, at the same time, their complete autonomy.

The DOMODOMO visual identity is characterized for as a mimic of the original DOMO identity, and uses elements like:

Square
Represented with a contour line, which frames the letters that make up the name DOMODOMO.

Typography
Poppins font, highly geometric and compact, is used to build the logo, creating a coherent typographic set, of great legibility and formal simplicity. The name is distributed in 02 lines of text, which make up D O + M O. This composition maintains a harmonious balance due to the size and similarity of the letters.

Color
The visual identity color system uses blue as the main color, this blue that unfolds into four other shades of blue, two darker and two lighter.

Design
The design of the logo reflects the overlapping of the original composition of DOMO’s visual identity, from which a displacement is made in a downward direction and left > right.

is a project by studium . creative studio, the result of a selection and ambition of a multidisciplinary and complementary team, dedicated to the development of architecture, communication design and product design projects. Focused on the process and its irrefutability, studium is guided by its mojo, an assertive blend of rigorous vision, passion and oddity, a mojo that defines the way we design a career in the studio. Architects and designers aligned by a methodology and disciplined practice, known as Methodological System, in an environment characterised by a constant critic of the models of developing project.

studium is related with two other complementary entities, intrinsically linked to the interpolated vision of the creative practice:

AMMP – brand and management agency
and
PTMade – production house

Umbrella brand

WNDER is the ability to wander, to wonder, to be amazed, to fall in love with a brand, with a view and with Madeira’s visiting experience. That’s exactly what AMMP and studium developed, a brand new name for an umbrella structure, based on a series of hotels located in Madeira, Portugal.

The proposal is mainly a system, it is an opportunity to insert and include imagery and other visual or conceptual elements, that concern the “blank” space W_NDER. That space can provide a linguistic approach based on fonethic or semanthic. It also can provide a variety of representations such as tipographic symbols, emojis, color, sound or even photography.

This project is of a very elastic and potential interaction with its audience, since it can be related with emotions (ex. to wander in Madeira), sensations (ex. to wonder about its beauty) and many other concepts. WNDER is also characterized by its easy integration with a wide range audience – from english based countries, to german based ones. This name is universal, it is emotional, it is clear even though its provocative blank space. Check out the name creation process with the video teaser. I wonder how many seconds will it take for you to fall in love 😉

Art Direction

As result of an invitation by KuantoKusta, the brand and management agency AMMP, in a close collaboration with the creative studio studium, presents a global and strategic proposal, focused on the positioning of the brand, its tone of voice and its conceptual and formal evolution. Starting from the need to evolve and position KuantoKusta in a proper communication dynamic of 2022, the proposal is distinguished by the affirmation of an approach recognizable by different audiences, capable of affirming its identity, values and speech in each relation and emotional environment. The result presented here, is a sample of the analytical and critical analysis that any brand must consider to guarantee its natural evoution. KuKu!

The repositioning of the brand KuantoKusta means an evolution in the recognition of its target audience, and the current practices of the online shopping. The need to evolve the brand, starts from a transversal analysis – from the way it speaks, to the way it presents itself (identity and communication), allowing a global understanding, focuses on:
1. simplification of the brand’s name, gradually migrating from the KantoKusta designation to “KuKu”. This phonetic approach allows the brand to create an onomatopoeia, a highly agile resource for universal brand recognition.
2. segmentation of the target audience, creating a personalised speech to each one of them (existing and new). This way, the brand captures interest, is provocative and at the same time, emotional, using something as simple as grammar punctuation!
3. repositioning the tone of voice for a light, objective, simple language, based on a communication that is reduced in the number of words it uses – a short message, a clear message – directed to you.
4. the use of “K” as a motiv of distinguish. “K”, an odd letter in the Portuguese lexicon and therefore different, unusual, unique.

It is strategic bases such as those mentioned, that define the strategy proposed by the AMMP.

KuantoKusta is a project by studium . creative studio, the result of a selection and ambition of a multidisciplinary and complementary team, dedicated to the development of architecture, communication design and product design projects. Focused on the process and its irrefutability, studium is guided by its mojo, an assertive blend of rigorous vision, passion and oddity, a mojo that defines the way we design a career in the studio. Architects and designers aligned by a methodology and disciplined practice, known as Methodological System, in an environment characterized by a constant critic of the models of developing project.

studium is related with two other complementary entities, intrinsically linked to the interpolated vision of the creative practice:

AMMP – brand and management agency
and
PTMade – production house

Online Store

The development of the Novóptica online store follows the updating of the identity, art direction and SBN and SAMS platforms. In 2018, the first approach to the evolution of the Novóptica graphic identity was designed and, in 2021, the proposal for the online store was developed.

Within the SBN ecosystem, Novóptica is the brand with an openly commercial positioning and oriented towards sales to the general public.

Branding and Graphic Identity

POPKISS . Online Store

POPKISS’ creation begins with a strong investment in branding, strategy and brand communication, solidifying the conceptual core of the project. The guarantee of formal and strategic coherence is the foundation of a brand that searches for universality, to be featured and ( why not ) a little fun!

The foundation of POPKISS’s graphic identity is a strong logotype, marked by an immediate reading and characteristic of a brand that wants to communicate with personality. It’s designed in black and white as a starting point, so that it can, later on, be absorbed by its hysteric and loud communication. What most characterizes the brand’s identity is that it’s fully based on POP culture, and, as such, it’s constantly evolving. It’s a brand that is not afraid of being loud, being spontaneous and communicating lower prices. The brand’s toolkit is mostly made out of key principles, that can change and adapt to any circumstance, always granting a cohesive communication in any medium. By creating the brand, its name, market positioning and communication system, studium has full control over how every all of the brand’s key points interact with each other, resulting in a solid communication from brand narrative to the graphic outcome of campaigns and overall communication. It is also another reflection of one of studium’s trends, stupopium, focused on studying the influence of POP culture within the studio’s work.

POPKISS . Online Store

studium. is the creative studio focused on interpolating areas such as architecture, communication and product design. Based in Porto, it is a space with a strong creative and authorial component.
The studium is the result of the selection and ambition of a multidisciplinary and complementary professional team dedicated to the development of projects focused on the motto, an assertive mixture of rigorous vision, passion and strangeness. Architects and designers suitable for a disciplined methodology and practice, highly competent in a suitable environment due to the constant criticism of traditional models of making a project.

learn more about studium projects through our website, where you can find our way of interpolating architecture, communication design and product design:

www.studium.pt

Madeira’s Collection

The strategic desire to increase the visibility of the island of Madeira, through the initiative of the immense projects that make up the entrepreneurial fabric of the Madeiran community, is responsible for the careful extension of the original brand and its recognized values.

This is the right time to show that what is ours is indeed valuable. This is the right time for the private sector to show its value, in a voice that leaves the mute aside and assumes itself as the great prospect, the great force that promotes the best there is, on this beloved island of Madeira.

The brand is a collection of Madeira brands.
The curatorship positions awareness of the region and its products.
The associated relationship of the products materializes the compulsive attitude of collecting with a regular, exemplary and activating service of provenance.
Through a cycle of product export and import of interests, a connection with the consumer is drawn through his future visit to the island.

The identity is personalized due to its reference to folklore and structural roots of its culture.
It is the flowers, the geographical position, the colours and a symmetrical heart that defines, by the exception the belonging, the ‘S.
The identity that is multiplied in the variants of those who aggregate information, be it the brand of those who are part of the collection, or the products that symbolize Madeira.
Flexible, youthful, fresh, present, characteristic, singular, lively. This is Madeira’s Collection.

by studium . creative studio

Euroshop 2020

FRICON Euroshop 2020 – studium developed FRICON‘s stand for Euroshop 2020, with the intent of starting a new era for the brand’s communication.

The moment was chosen to present the new product line (CLS), a key piece that inspired a new approach to a fair’s stand.

A new catalogue was also designed, following the stand’s art direction.

studium proposed a radical approach to the stan by presenting only one featured product – the CLS line. All the other equipments were displayed on a vertical wall as a second, different, moment of exhibition.

The art direction, inspired by the northern lights (aurora borealis), affected not only the development of the stand and its cenography, with the play on lights and membrane, but also in the catalogue design.

FRICON Euroshop 2020.

studium . is the creative studio focused on interpolation of areas such as architecture, communication design and product. Based in Porto, it is a space with a strong creative and authorial component. It is home for Sérgio Miguel Magalhães, one of the most prominent minds of our time, with multiple and original projects in architecture, graphic design, web design, product design, photography and literature. Sérgio is also an avid structuralist, constantly evolving his unifying and specific form of creative content creation which he calls the Methodological System.

studium results of a selection and ambition of a professional multidisciplinary and complementar team that dedicates itself to the development of projects focused an assertive blend of rigorous vision, passion and oddity mojo. Architects and designers aligned by a methodology and disciplined practice, highly competent in an environment characterized by its constant criticism of traditional models of design.

studium generated the basis for two complementary projects, intrinsically linked to the interpolated vision of the creative practice :

AMMP – brand and management agency
and
PTMade – production house

These two studium arms are specialized development vehicles related to the criticism of each project and the content creation ecosystem. This way we provide a complete notion of communication and creative production systems. A complete process, an ecosystem that unifies strategy, criticism and result.